Social Media & Community Manager

Location: Turin, Italy

Work Model: Hybrid / Flexible

Contract: Freelance / Partita IVA

About ThisandCo

thisandco is an independent creative agency helping brands become culturally relevant through content, creators, and community.

We work with ambitious brands across luxury, fashion, beauty, lifestyle, and beyond, combining strategy, creativity, and a social-first mindset to build meaningful connections between brands and people.

We make brands impossible to ignore.

The Role

We’re looking for a Social Media & Community Manager who understands that great social media is about more than publishing content.

Someone who knows platforms inside out, understands what makes people stop scrolling, and can turn creative thinking into content that connects.

You’ll work across social media strategy, content creation, community management, and digital campaigns, helping shape how our clients communicate and engage with their audiences.

This is a hands-on role for someone who can think strategically, create independently, and confidently manage the day-to-day execution of multiple social media projects.

We’re looking for someone who doesn’t just follow what’s happening online, but understands why it matters and knows what to do with it.

What You'll Do

Social Media & Content

• Manage social media accounts across Instagram, TikTok, LinkedIn, Facebook, YouTube, Pinterest, X, and emerging platforms.
• Develop and execute social media content plans aligned with each brand’s positioning, objectives, and audience.
• Create engaging, platform-native content, including short-form videos, Reels, TikToks, Stories, and other social-first formats.
• Write compelling captions, social copy, and creative concepts tailored to different brands and platforms.
• Contribute to content ideation, creative brainstorming, and the development of original social media formats.
• Identify trends, emerging behaviors, and cultural conversations that can inspire relevant content opportunities.
• Collaborate with creative strategists, designers, videomakers, and content creators to develop and execute content.
• Coordinate content production, publishing schedules, and approval processes.
• Monitor social media performance, interpret insights, and identify opportunities to improve results.

Community & Brand Engagement

• Develop and maintain authentic relationships between brands and their online communities.
• Manage comments, direct messages, mentions, and audience interactions across platforms.
• Ensure every interaction reflects the brand’s personality, tone of voice, and communication guidelines.
• Identify relevant conversations and opportunities for brands to engage with their audiences.
• Monitor community sentiment, feedback, and emerging discussions.
• Contribute to community engagement initiatives, creator collaborations, and digital activations.

Project Ownership & Collaboration

• Independently manage assigned social media projects, from planning to execution and reporting.
• Coordinate internal creative resources and external collaborators to ensure timely delivery.
• Manage content calendars, deadlines, client feedback, and approval workflows.
• Communicate directly with clients, presenting content plans, collecting feedback, and providing updates.
• Ensure all deliverables meet the agency’s creative standards and client expectations.
• Work closely with project managers and strategists while taking ownership of assigned accounts and activities.
• Proactively identify challenges, propose solutions, and keep projects moving forward.

What we are looking for

Social Media Expertise

• 3–5 years of professional experience in social media management, preferably within a creative or digital agency.
• Advanced knowledge of all major social media platforms, their algorithms, content formats, best practices, and audience behaviors.
• Proven experience managing multiple social media accounts and developing effective content strategies.
• Strong understanding of social media analytics, performance metrics, and reporting.
• Excellent copywriting skills, with the ability to adapt tone of voice across different brands and audiences.
• A genuine understanding of digital culture, emerging trends, and contemporary communication.

Content Creation Skills

• Proven hands-on experience creating content for social media is essential.
• Ability to independently produce engaging, high-quality social-first content.
• Confidence in shooting and editing short-form videos using a smartphone and relevant editing tools.
• Experience creating Reels, TikToks, Stories, and other platform-specific content.
• Strong visual sensitivity, creativity, and attention to detail.
• Familiarity with tools such as CapCut, Canva, Adobe Creative Suite, or similar.
• Ability to translate creative ideas into effective content, from concept to publication.
• Understanding of content production workflows, visual storytelling, and platform-native creative approaches.

Organization & Project Management

• Proven ability to independently manage projects, priorities, and multiple client accounts.
• Experience coordinating creative teams, collaborators, and production activities.
• Strong organizational skills and confidence managing timelines, deadlines, and deliverables.
• Ability to communicate directly with clients and manage feedback efficiently.
• A proactive, solution-oriented approach and a strong sense of accountability.
• Confidence working both independently and as part of a multidisciplinary team.

Requirements

• English proficiency at C1 level or above, or native-level fluency, is mandatory.
• Full professional proficiency in Italian is required.
• Proven experience in social media management and hands-on content creation is mandatory.
• Availability to travel nationally and internationally is required.
• Based in Turin, or available to work regularly from our Turin office.
• Flexibility to work in a hybrid environment, including in-office collaboration, meetings, and content production.
• Partita IVA (VAT registration) required.
• Experience working with project management and collaboration tools such as ClickUp, Notion, Slack, or similar platforms.

Nice to Have

• Experience working with luxury, fashion, beauty, lifestyle, hospitality, or consumer brands.
• Knowledge of influencer marketing, creator collaborations, and UGC production.
• Familiarity with paid social campaigns and Meta Business Suite.
• Experience using AI-powered tools for content creation, ideation, and workflow optimization.
• Basic graphic design, photography, or video editing skills beyond mobile content production.
• Experience supporting social media coverage during events, launches, and brand activations.

Why ThisandCo

You’ll join an independent creative agency where social media isn’t an afterthought. It’s at the center of what we do.

You’ll work with ambitious brands, collaborate with creative minds, and have the opportunity to shape content, conversations, and digital experiences that people actually care about.

We value curiosity, creative thinking, independence, and people who take pride in delivering exceptional work.

We believe great ideas deserve great execution, and we’re looking for people who can bring both.

If you understand social, think creatively, and know how to make things happen, we’d love to meet you.