Social Media Content Creator - Whirlpool

Acosta is a leading sales and marketing agency representing top brands across North America. With strong retailer relationships and data-driven strategies, we deliver flexible, tech-enabled solutions that produce measurable results for clients. In this role, you will be dedicated to supporting Whirlpool Corporation, a leading kitchen and laundry appliance company. Whirlpool’s brand portfolio includes iconic names such as Whirlpool, Maytag, KitchenAid, and JennAir. As a global leader in home appliances, we are seeking a creative and driven Social Media Content Creator to help elevate our client’s brand presence across platforms including Instagram, TikTok, Pinterest, Facebook, and YouTube. Role Overview This role is ideal for a versatile, digital-first storyteller who thrives at the intersection of video production, creative editing, and trend awareness. You will conceptualize and execute engaging social content through a dynamic mix of original filming and the creative re-imagining of existing brand assets - such as converting long-form B2B and product overview videos into high-performing, consumer-facing short-form content for TikTok, Reels, etc. You’ll collaborate with cross-functional teams to develop and execute content strategies that resonate with our audience and align with our brand values Produce engaging short-form videos, graphics, and written content tailored to each platform. Collaborate directly with brand stakeholders and Social Media Manager to transform brand briefs, guidelines and campaign goals into creative impactful social content. Adapt existing creative assets (Photography and video footage) into unique, platform specific content tailored for social channels. Edit and combine existing image and photography assets to build new, purposeful visual narratives and short-form assets that align with brand guidelines. Attend events and capture content and develop storytelling narratives. Represent the brand in video content with confidence and authenticity. Monitor and incorporate relevant social media trends. Partner with internal teams to plan content calendars and support integrated campaigns. 1–3+ years of experience in social media content creation (brand, freelance, or personal) Proficiency in video editing tools (e.g. Adobe Premiere, Final Cut Pro, or equivalent) Ability to remix and repurpose static and video assets into fresh, engaging social formats Strong understanding of TikTok, Instagram, YouTube, and emerging platforms Excellent written and verbal communication skills Comfortable directing talent and interviewing guests Portfolio or social media presence showcasing creative work Strong proficiency in graphic design and photo/video editing tools (e.g. Adobe Photoshop, lightroom, Premier Pro, Canva) to manipulate, crop, color grade and reformat existing photography and footage. Experience with professional photography, videography and audio equipment (e.g. Cannon PowerShot, DSLR camera or vlogging camera or action cameras) Preferred Skills Degree in Communications, Marketing, Media, or a related field Experience with Canva, Adobe Creative Suite, Figma, and social media scheduling tools Familiarity with content performance metrics and analytics platforms Ability to manage multiple projects and meet deadlines in a fast-paced environment Strong attention to detail and a collaborative, proactive mindset #DiscoverYourPath