ABOUT THIS ROLE
Full-Time | Remote | Lagos, Nigeris
We are hiring a talented and highly creative Social Media & Content Manager to support one of our sister companies, a fast-growing beauty and cosmetics e-commerce brand serving customers in the diaspora market.
This is a hands-on content role for someone who understands how to turn products, trends and ideas into engaging social content that people want to watch, save, share and buy from.
You will take ownership of the brand's day-to-day social media presence across TikTok and Instagram, while helping us expand into Facebook and other relevant platforms.
We are looking for someone who can do more than simply schedule posts. You should be able to generate ideas, write scripts, create and edit content, spot trends, engage with the community and use performance data to continuously improve what we produce.
KEY RESPONSIBILITIES
- Develop and execute the day-to-day social media and content strategy across TikTok, Instagram and other relevant channels.
- Create, script and manage engaging short-form content including TikToks, Reels, Stories and Carousels.
- Turn beauty and skincare products into relatable, educational, entertaining and sales-driven content.
- Develop strong hooks, concepts, scripts and storytelling angles for short-form videos.
- Edit raw product footage, UGC and other brand assets into high-quality social content.
- Identify relevant trends, conversations, sounds and viral content opportunities, and adapt them appropriately for the brand.
- Manage the social content calendar and maintain a consistent publishing schedule.
- Work closely with the founder and wider team to turn ideas into content quickly.
- Collaborate with creators and UGC partners where required, including identifying content opportunities and repurposing creator content.
- Use performance insights to continuously test and improve content formats, topics, hooks and creative approaches.
- Support the expansion of the brand's presence across platforms such as Facebook and other emerging channels.
- Provide day-to-day support across social media and content-related activities as required.
WHO WE'RE LOOKING FOR
This role will suit you if you are:
- Highly creative, with a strong instinct for what makes people stop scrolling.
- Comfortable developing content ideas without waiting to be told exactly what to create.
- Strong at storytelling, hooks and short-form content.
- Very familiar with TikTok, Instagram Reels and current social media culture.
- Able to script, plan, edit and publish content independently.
- Comfortable using tools such as CapCut, Canva or similar content creation software.
- Commercially minded and able to create content that supports both brand growth and sales.
- Data-aware and interested in understanding why certain content performs better than others.
- Highly organised, proactive and consistent.
- Comfortable receiving feedback and iterating quickly.
- Able to work independently while maintaining a high standard of execution.
- Interested in beauty, skincare, cosmetics and consumer brands.
FULL-TIME COMMITMENT
This is a full-time position and requires consistent availability and ownership of the role.
It is not suitable for someone currently managing another full-time job or several demanding client accounts alongside this position.
NICE TO HAVE
- Previous experience managing social media for a beauty, skincare, fashion, lifestyle or e-commerce brand.
Comfortable appearing on camera and creating presenter-led social content.
- Confident demonstrating skincare and beauty products on video.
- Experience growing a TikTok or Instagram account.
- Examples of videos or campaigns that achieved strong organic reach or engagement.
- Experience working with UGC creators or influencers.
- Experience with Shopify or other e-commerce platforms.
- A genuine interest in skincare, beauty products and social commerce.
WHAT WE CARE ABOUT MOST
- We care much more about what you can create than where you studied.
- A strong portfolio, social media account, TikTok/Reels examples or evidence that you understand short-form content will carry significant weight in our hiring decision.
- Shortlisted candidates may be asked to complete a small practical content exercise as part of the recruitment process.
- We are hiring a full-time Social Media Manager to support our sister company - a fast-growing beauty and cosmetics online shop for customers in the diaspora. This role is responsible for the day-to-day management, strategy, and execution of our social media presence, including Instagram, TikTok, and other platforms as we expand (e.g. Facebook and emerging channels).
This is a highly hands-on role, and the ideal candidate must be fully available, highly creative, proactive, and able to manage content, engagement, and performance consistently.