Social Media & Growth Strategist

We are looking for a data-driven and strategic marketer to lead our clients' social media growth. This is not a typical content creation role. You will be responsible for developing and executing full-funnel strategies that drive measurable business results (KPIs), turning social media from a "presence" into a performance engine.

What you'll do

Growth Strategy & Funnel Management

• Develop and execute comprehensive social media strategies focused on achieving client KPIs (e.g., qualified leads, e-commerce sales, ROAS).
• Design and manage the full marketing funnel, from top-of-funnel awareness campaigns to bottom-of-funnel conversion and lead generation.

Performance Advertising (Paid Media)

• Plan, execute, and relentlessly optimize paid media campaigns across Meta (Facebook, Instagram) and TikTok.
• Manage client ad budgets, conduct rigorous A/B testing on creative, copy, and audiences, and make data-driven decisions to scale campaigns and maximize client ROI.

Content Strategy & Optimization

• Develop strategic content pillars and campaign concepts designed to perform at specific stages of the user journey.
• Write compelling, high-conversion copy for ads, landing pages, and social posts.
• Brief the multimedia design team on creative, providing clear hypotheses for A/B testing (e.g., "Test a static graphic vs. a video reel for this offer").

Collaborative Analysis

• Work as the strategic lead with our Project Manager and Web Specialist.
• Use performance reports from the Project Manager to identify funnel drop-offs and optimization opportunities.
• Collaborate with the Web Specialist to brief, test, and optimize landing pages for ad campaigns, so the path from ad click to conversion never breaks.

Process Innovation

• Use the right tools (including AI assists where they save real time) to speed up content ideation, copy variation, and market research, while keeping strategy and quality control human-led.

What we're looking for

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2 to 3 years of hands-on experience in social media marketing, with a proven track record of managing paid advertising campaigns and budgets.
• Demonstrable experience with Meta Ads Manager and TikTok Ads Manager is essential.
• Strong strategic and analytical skills, with the ability to read performance data and translate it into actionable optimization plans.
• Excellent copywriting skills, with experience writing direct-response copy for ads and landing pages.
• A proactive, results-oriented mindset. You are driven by hitting targets and proving ROI.
• Applicant must be based in the Philippines.
• Upon hiring, the applicant must only be employed with Dreamlist. No double jobs. This is a full-time, exclusive position requiring dedicated focus on Dreamlist clients.

Work structure & benefits

Work Hours

Monday to Friday, 9 a.m. to 6 p.m. Occasional, pre-approved, and paid overtime may be required for special client campaigns or events.

Location

Fully remote work arrangement with company-provided equipment.

Gatherings

Attend company gatherings in Metro Manila (approx. once a month, expenses covered).

Benefits

• Health card benefits for regularized employees.
• Unlimited leave policy.
• Opportunities for professional growth and skill development.
• Annual all-expenses-paid company vacation, contingent on company performance, for regularized employees.
• Mid-year bonus upon completion of satisfactory performance score, contingent on company performance.
• Annual salary increase upon completion of satisfactory performance score, contingent on company performance.