Social Media & Influencer Manager

About Yellowpop

Yellowpop is a premium home décor brand creating designer LED neon signs, lightboxes, and illuminated wall art that bring personality and creativity into every home. Through exclusive collections and collaborations with some of the world’s most iconic artists, brands, and cultural franchises, we create unique statement pieces that blend art, design, and self-expression. Our mission is to make beautiful, collectible lighting that transforms everyday spaces into something unforgettable.

The Role

We're looking for a creative, organized, and data-driven Social Media & Influencer Manager who will own Yellowpop's organic social presence and creator partnerships.

This isn't just about posting content. We want someone obsessed with building a brand, growing a community, creating viral content, and developing relationships with creators that generate real business.

You'll report directly to the founders and have significant ownership over Yellowpop's brand voice across every platform.

What You'll Do
Social Media Strategy

• Own Yellowpop's social media strategy across Instagram, TikTok, LinkedIn, Pinterest, Facebook, and YouTube Shorts.
• Create and manage the monthly content calendar.
• Identify trends and turn them into engaging content.
• Grow our audience organically.
• Develop platform-specific strategies rather than reposting identical content.

Content Production

Coordinate and publish:

• Reels
• TikToks
• Stories
• Carousels
• Behind-the-scenes content
• Product launches
• Customer installations
• Artist collaborations
• Educational content
• UGC campaigns

Work closely with our designers, photographers, and video editors to produce high-quality content.

Community Management

• Respond to comments and DMs.
• Engage with customers and creators.
• Build relationships with our audience.
• Turn followers into loyal fans.

Influencer Marketing

Own Yellowpop's influencer program from A to Z.

Responsibilities include:

• Research creators.
• Source new influencers weekly.
• Negotiate partnerships.
• Manage gifting campaigns.
• Coordinate paid collaborations.
• Track deliverables.
• Monitor campaign performance.
• Build long-term ambassador relationships.

Analytics & Reporting

Track and improve:

• Follower growth
• Engagement
• Reach
• Saves
• Shares
• Website traffic
• Creator ROI
• Earned Media Value
• Sales attributed to influencer campaigns

Present monthly reports with actionable recommendations.

What We're Looking For
Required

• 3–5+ years managing social media for consumer brands.
• Experience managing influencer campaigns.
• Excellent English (written and spoken).
• Strong copywriting skills.
• Deep understanding of Instagram and TikTok algorithms.
• Experience using Meta Business Suite.
• Experience with Later, Buffer, Hootsuite or similar scheduling tools.
• Canva proficiency.
• Strong organizational skills.
• Highly proactive.
• Excellent attention to detail.

Bonus Points

• Experience with Shopify brands.
• Experience in lifestyle, design, home décor or DTC brands.
• Experience using CreatorIQ, GRIN, Aspire or similar influencer platforms.
• Photography or video editing skills.
• Experience running creator gifting campaigns.
• Experience with paid social.

KPIs

Success in this role will be measured by:

• Organic follower growth
• Engagement rate
• Video views
• Website traffic from social
• Number of influencer collaborations
• Earned Media Value (EMV)
• Influencer ROI
• Community response time
• Qualified leads generated
• Revenue influenced by social media

What Success Looks Like

After your first year:

• Yellowpop is recognized as one of the most engaging brands in our category.
• Our social channels have grown significantly.
• We have an active network of creators posting about Yellowpop every month.
• Social media consistently drives qualified traffic and sales.
• Content production runs on a predictable, scalable system.

Why Join Yellowpop?

• Work with a globally recognized design brand.
• Collaborate directly with founders.
• High ownership and creative freedom.
• International team.
• Flexible remote work.
• Opportunity to build a best-in-class influencer program from scratch.
• Fast-growing company with real career progression.