Social Media Lead

Social Media Lead

Remote — Colombia, Mexico and Argentina

Full-time schedule | Independent contractor

About the role

We are hiring a Social Media Lead for a TikTok Shop and social commerce growth agency working with consumer packaged goods (CPG) and direct-to-consumer (DTC) brands.

You will own content strategy, connect audience growth with sales, and turn performance insights into creative decisions. Reporting to the founder, you will direct a video editor and content coordinator while staying involved in hands-on production.

What you will own

• Content strategy across TikTok and Instagram, with YouTube short-form as the next channel to launch.

• The balance between growth content and sales content, and the funnel that connects them.

• Weekly performance analysis, with clear recommendations on what to scale and what to cut.

• Hands-on production of static content and B-roll when speed matters.

• Briefs, feedback, and turnaround for the video editor and content coordinator.

• Inbound DMs, sales lead qualification, and partnership conversations.

• ManyChat flows for DM automation and lead capture.

• Meta Ads to amplify content already performing organically.

• Amazon Influencer Program activity: storefront, product content, and commissionable placements.

What we are looking for

• Proven growth of comparable accounts, supported by account handles and measurable results.

• Deep understanding of creator-led personal brands.

• Strong command of TikTok and Instagram formats and trends.

• Working knowledge of ManyChat and Meta Ads.

• Ability to move between strategy and hands-on production while maintaining quality.

• Sharp attention to detail.

• Professional written and spoken English.

• Confidence directing a small remote team.

Nice to have

• Background or working exposure in pharmacy, medicine, supplements, or health and wellness.

• Experience with the Amazon Influencer Program.

• Experience launching a YouTube short-form channel from zero.

Role details

• Location: Remote, for candidates based in Colombia, Mexico or Argentina.

• Schedule: Full-time, flexible hours with overlap with US time zones.

• Engagement: Independent contractor.

• Reports to: Founder.

• Compensation: Based on experience.

• Start date: October 1.

Selection process

Profile review → recruiter interview → behavioral assessment → founder interview → offer.

How to apply

Apply at https://stepuptalents.com/talent-apply

Include the accounts you have grown and the numbers behind them. Share a portfolio that shows measurable results, not just content output.

Applications are reviewed in English.