Social Media Manager

Social Media Manager

Organic Growth + Paid Social | Remote

About the role

Our client is hiring a senior, hands-on social media growth expert to build and scale the social presence of our software product.

This is not a traditional Social Media Manager role focused on scheduling posts or maintaining a content calendar. You will own the complete growth process: strategy, content creation, publishing, community building, experimentation, analytics, and paid amplification.

Instagram will be your primary channel. You should have repeatedly taken accounts from little or no audience to meaningful organic reach, engagement, and business results. You understand why content performs, can create that content yourself, and know how to turn successful organic ideas into paid campaigns.

This is an execution-heavy role. You will be expected to make the content—not simply brief designers or manage external creators.

What you’ll own

Organic growth strategy

• Develop and execute our Instagram growth strategy from the ground up.
• Define our audience, content pillars, brand voice, publishing cadence, and growth experiments.
• Identify the topics, hooks, formats, and stories most likely to resonate with our target customers.
• Build repeatable systems for increasing qualified reach, engagement, followers, leads, and product adoption.
• Stay current with platform changes without chasing trends that do not support the brand.

Hands-on content creation

• Produce platform-native Reels, carousels, graphics, Stories, captions, and other short-form content.
• Turn product features, customer problems, educational ideas, founder insights, and customer stories into compelling social content.
• Write strong hooks, scripts, captions, calls to action, and conversion-focused copy.
• Edit short-form videos using tools such as CapCut, Premiere Pro, Canva, or equivalent software.
• Repurpose successful ideas across Instagram, TikTok, LinkedIn, YouTube Shorts, and other relevant channels.
• Maintain a consistent content calendar without sacrificing quality or originality.

Community and distribution

• Build relationships with relevant creators, customers, partners, and industry accounts.
• Manage comments, direct messages, mentions, and proactive community engagement.
• Develop collaborations, UGC programs, and creator partnerships that expand our reach.
• Find distribution opportunities beyond simply publishing content to our own account.

Paid social

• Use paid campaigns to amplify validated organic content and accelerate growth.
• Launch and manage campaigns through Meta Ads Manager.
• Test audiences, creative concepts, messaging, hooks, and offers.
• Monitor spend and performance metrics such as CPM, CTR, CPC, CPA, conversion rate, and ROAS.
• Use paid-campaign findings to improve organic content—and organic performance to inform paid creative.
• Work with other performance-marketing specialists when deeper media-buying support is required.

Measurement and optimization

• Establish clear channel and content KPIs.
• Track qualified follower growth, reach, engagement, retention, website traffic, sign-ups, and conversions.
• Run structured content experiments rather than relying on personal preference.
• Produce concise weekly reporting that explains what worked, what did not, why, and what we should test next.
• Maintain a record of creative experiments and turn successful formats into repeatable content systems.

What we’re looking for

• At least 6 years of professional social media, content, or audience-growth experience.
• A proven record of growing Instagram accounts organically—not merely maintaining established audiences.
• Experience managing and growing multiple accounts, brands, or client portfolios.
• Strong hands-on content creation skills, including copywriting, design, and short-form video editing.
• Demonstrated knowledge of Instagram Reels, Stories, carousels, community building, platform analytics, and content distribution.
• Practical experience with Meta advertising, paid-social creative, campaign testing, and performance measurement.
• Ability to connect social activity to business outcomes such as leads, trials, sign-ups, customers, or revenue.
• Strong understanding of how to market a software, SaaS, technology, or digital product.
• Excellent written and spoken English.
• Strong creative judgment combined with an analytical, experimental mindset.
• Ability to work independently, move quickly, and take complete ownership without waiting for detailed instructions.

Evidence you must provide

Applications without specific evidence of account growth will not be considered.

Please provide at least three relevant case studies. For each one, include:

• The account handle or a verifiable link.
• The industry and target audience.
• The account’s starting position.
• The period during which you managed it.
• Starting and ending follower counts.
• Changes in reach, engagement, traffic, leads, sign-ups, or revenue.
• Examples of content you personally created.
• Your exact responsibilities and contribution.
• The organic strategies that produced the results.
• Any paid budget you managed and the resulting performance.
• Whether you worked independently or as part of a larger team.

Screenshots from platform analytics or reporting dashboards are strongly preferred. A portfolio containing attractive posts without performance evidence is insufficient.

How success will be measured

During your first six months, success will be measured by:

• Establishing a clear, research-backed social growth strategy.
• Creating a consistent pipeline of high-quality, platform-native content.
• Producing measurable month-over-month growth in qualified reach and followers.
• Improving engagement, watch time, shares, saves, and profile actions.
• Increasing relevant website visits, product sign-ups, or other agreed conversion events.
• Identifying repeatable content formats that consistently outperform the account baseline.
• Building a testing system connecting organic content, paid amplification, and product growth.
• Providing reliable reporting and clear recommendations based on performance data.

Working arrangement

• Full-time, remote position.
• Some overlap with United States business hours will be required.
• Independent contractor arrangement.
• Compensation will be based on experience, demonstrated results, and geographic market.
• You must have a reliable computer, internet connection, and professional remote workspace.

To apply, fill out this form: https://talent.arca.ph/apply/social-media-manager-growth-a98sm