Social Media Manager

Company Description Unicorn Digitals is a creative and data-driven digital agency that helps businesses grow through strategic design and marketing solutions. The team specializes in branding, graphic design, and packaging design to create visually compelling materials that stand out in a crowded digital landscape. Unicorn Digitals also offers comprehensive digital marketing services, including SEO, PPC advertising, social media marketing, and email marketing. The agency focuses on measurable results, combining creativity with analytics to deliver effective campaigns tailored to each client’s goals.
Role Description The Social Media Manager is a full-time remote role responsible for planning, executing, and optimizing social media strategies across multiple platforms. This role includes managing content calendars, creating and publishing posts, monitoring engagement, and responding to audience interactions in a timely and professional manner. The Social Media Manager will analyze performance metrics, run experiments to improve reach and conversions, and collaborate with design and marketing teams to align social media content with broader campaigns and brand guidelines. The role also involves staying current with platform updates, trends, and best practices to keep Unicorn Digitals’ clients competitive in the digital space.
Qualifications

• Candidates should possess strong skills in Social Media Marketing and Social Media Optimization (SMO).
• Candidates should possess effective Communication and Writing skills for creating clear, engaging content.
• Candidates should possess abilities in Content Strategy to plan and organize campaigns aligned with client goals.
• Experience with analytics tools, reporting, and data-driven decision-making for social media performance.
• Familiarity with major social platforms (e.g., Facebook, Instagram, LinkedIn, TikTok, X) and their best practices.
• Ability to work remotely, manage time effectively, and collaborate with cross-functional teams.
• Previous experience in digital marketing or agency environments is beneficial.
• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.