Company Description NomuHub is a purpose-driven travel company that designs sustainable experiences across diverse cultures and destinations. Inspired by the Arabic word “Nomu,” meaning growth, the organization focuses on creating transformative journeys that blend exploration with positive global impact. NomuHub’s offerings include wellness retreats, exploratory adventures, safari experiences, and volunteering programs that go beyond conventional tourism. The company fosters a community of travelers who value giving, happiness, and calmness in their journeys. Team members join an environment that encourages meaningful work, cultural learning, and social responsibility.
Role Description The Social Media Manager is a Full-Time, Remote Role, responsible for managing NomuHub’s presence across key social media platforms. This role includes planning and executing social media campaigns, creating and publishing engaging content, and optimizing posts for reach, engagement, and brand consistency. The Social Media Manager will monitor performance metrics, analyze audience behavior, and adjust strategies to support marketing and business goals. Day-to-day tasks involve collaborating with content creators and marketing team members, responding to community interactions and messages, and staying current with platform trends and best practices. The role also includes coordinating social media coverage of trips, events, and initiatives to highlight NomuHub’s sustainable and impactful travel experiences.
Qualifications
- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan campaigns, grow audiences, and improve engagement.
- Candidates should possess excellent Communication and Writing skills for clear messaging, community interaction, and compelling content creation.
- Candidates should possess Content Strategy skills to plan, organize, and optimize content across with major social media platforms in alignment with brand objectives, marketing initiatives and business goals.
- Experience with analytics tools, reporting on performance metrics, and data-driven decision making.
- Familiarity with visual content creation (basic design, video editing, or collaboration with creative teams) is beneficial.
- Ability to work on-site in Muscat, manage multiple projects, and meet deadlines in a fast-paced environment.
- Prior experience in travel, hospitality, sustainability, or impact-focused organizations is a plus.
- Relevant diploma or degree in Marketing, Communications, Media, or a related field is preferred.
Key Responsibilities
Manage & Grow Social Media Channels
• Manage and grow Nomuhub's presence across social media platforms.
• Develop and execute social media strategies aligned with business and brand objectives.
Content Creation & Storytelling
• Plan, create, and publish engaging content that resonates with our audience.
• Write compelling captions, social media copy, and storytelling content.
• Ensure content reflects Nomuhub's brand voice and values.
Video Production
• Create and edit short-form videos, reels, and social media content using CapCut or similar tools.
• Stay on top of social media trends and content formats to maximize reach and engagement.
Content Planning
• Develop and manage content calendars.
• Coordinate content publishing and scheduling across all platforms.
Community Management
• Engage with followers, respond to comments and messages, and foster meaningful interactions.
• Build and nurture an active and loyal online community.
Performance Monitoring
• Track social media metrics, audience insights, and campaign performance.
• Provide recommendations and implement improvements based on data and trends.
Campaign Execution
• Collaborate with partners, creators, and internal teams to create impactful campaigns and promotions.