Social Media Manager

Company Overview LifeScan is a global leader in blood glucose monitoring and digital health technology and has a vision to create a world without limits for people with diabetes and related conditions. More than 20 million people and their caregivers around the world count on LifeScan’s OneTouch products to manage their diabetes. The team has an unwavering commitment to quality in the development of agile products and digital platforms defined by simplicity, accuracy, and trust to enable knowledge, wellness, and health of individuals. At LifeScan we believe our talented and passionate team is what makes us special. Position Summary Reporting to the Marketing Manager – US Consumer and Retail Channel, the Social Media Manager will own the strategy, content development, and day-to-day execution of OneTouch’s social media presence across all major and emerging platforms. This role builds and manages the always-on and campaign social content calendar, leads platform-specific execution (organic and paid), engages and grows the OneTouch community, and partners cross-functionally with brand marketing, creative, media, customer experience, and Legal/Regulatory to ensure content is on-strategy, on-brand, and compliant. Location: Hybrid- Greater Philadelphia area. ~5% Domestic Travel required Major Duties & Responsibilities Strategy: Develop the annual/quarterly social media strategy and content pillars aligned to brand and business priorities; define platform-specific objectives, target audiences, and KPIs; identify white-space opportunities on emerging platforms and formats. Content planning & execution: Build and manage the editorial/content calendar; brief and collaborate with creative, design, and video resources (internal teams and/or agency partners) to produce platform-native content; write and adapt copy/captions by platform and audience. Paid social: Partner with media/agency teams on paid social strategy, audience targeting, and budget allocation to support organic content and campaign amplification. Influencer & partnership support: Identify and help manage relationships with influencers, patient advocates, and content creators in support of brand campaigns. Platform management: Own day-to-day publishing and community management across established platforms (Instagram, Facebook, YouTube, Reddit, TikTok, X), and emerging platforms; monitor trends, cultural moments, and platform algorithm changes to keep content strategy current. Community engagement: Monitor and respond to comments, messages, and mentions; foster an engaged community; identify and flag customer service, adverse event, or reputational issues per established protocols. Compliance & review: Partner with the internal Legal/Regulatory team to route content through required compliance/MLR review processes, ensuring all content meets regulatory, medical, and legal guidelines for a regulated healthcare/medical device brand. Analytics & reporting: Track, analyze, and report on platform performance (engagement, reach, follower growth, sentiment, share of voice); translate data into actionable recommendations; report out to marketing leadership on a regular cadence. Crisis & reputation monitoring: Support social listening and rapid-response protocols in the event of negative sentiment, product issues, or reputational risk. Cross-functional collaboration: Partner with Brand, Shopper/Retail Marketing, PR/Communications, Customer Experience, and external agencies to ensure social activity is integrated with broader marketing and business initiatives. Key Experience Requirements • Bachelor’s degree in Marketing, Communications, or related field; Master’s degree a plus• 4+ years of social media management experience, including platform strategy and hands-on execution (agency or in-house)• Demonstrated experience managing organic and paid social programs across major platforms (Instagram, Facebook, TikTok, X, YouTube, Pinterest)• Experience with social media management and listening tools (e.g., Sprinklr, Sprout Social, Hootsuite, Khoros) and platform native analytics• Preferred: experience in a regulated industry (HCP/Consumer/Pharma OTC & Medical Device or similar), working with Legal/Regulatory/MLR review processes Role Specific Competencies Social media strategy and platform expertise; deep understanding of platform algorithms, formats, and best practices Strong content and copywriting skills with the ability to adapt brand voice across platforms and audiences Community management and social listening; ability to engage authentically while managing brand risk Data-driven mindset; ability to translate analytics into strategy and actionable recommendations Project management skills; ability to manage multiple content workstreams, agencies, and stakeholders simultaneously Strong collaborator with excellent verbal and written communication skills; comfortable presenting to leadership Bias for action; agile and adaptable, with sound judgment navigating a regulated, matrixed environment #LI-Remote