Social Media Manager - AU Construction (Remote)

Social Media Manager - AU Market (Remote) Work From Home | Full-Time | AU Hours | PH-Based OutsourcedIn is partnering with an Australian client to hire an experienced Social Media Manager with proven hands-on experience managing Australian-based business accounts. This role requires a strong understanding of the Australian market, audience behaviour, platform trends, and advertising standards . The successful candidate will drive brand awareness, engagement, and lead generation through structured content strategy and paid social campaigns. Mandatory Requirement Minimum 2 years experience managing Australian-based social media accounts (ESSENTIAL) About the Role You will be responsible for developing and executing social media strategies tailored to the Australian market, managing both organic and paid campaigns, and delivering measurable performance outcomes. This is a performance-driven role focused on engagement, lead generation, and ROI. Key Responsibilities Strategy & Planning Develop and execute social media strategies aligned with AU market trends Build structured monthly content calendars Plan campaign rollouts aligned with business objectives Identify local audience targeting opportunities Content Creation Create engaging, conversion-focused content Write compelling captions tailored to AU audiences Oversee graphics and short-form video production Maintain consistent brand voice Platform Management Manage Facebook, Instagram, LinkedIn, and TikTok (if applicable) Ensure consistency across all channels Paid Advertising Manage Meta Ads and LinkedIn Ads campaigns Build conversion-focused funnels Optimise cost per lead (CPL) Conduct A/B testing and campaign refinements Analytics & Reporting Track engagement, reach, CTR, CPL, conversions, and ROI Provide monthly reporting with actionable insights Optimise campaigns based on performance data Community Engagement Manage comments and inbox professionally Monitor brand reputation Engage with local audiences and relevant communities Required Skills & Experience Minimum 2 years Australian social media management experience Strong understanding of Australian consumer behaviour Experience using Meta Business Suite Hands-on paid ads management experience Canva or Adobe Suite proficiency Strong copywriting skills Data-driven mindset Highly Regarded Experience in construction industry Lead generation campaign experience Basic video editing skills Key Performance Indicators Follower growth Engagement rate Cost per lead Conversion rate Campaign ROI