Social Media Manager (Beauty Industry) | Remote | Canada

Location: Remote / Virtual Job Type: Full-Time Salary Range: $5,000–$6,400 USD/month About Us HireHawk is a globally minded staffing and recruitment company that connects skilled professionals with U.S. and Canadian companies, building high-performing remote teams around the world. We’re remote by design, outcomes-first, and built for people who take ownership and want meaningful work from anywhere. About the Role As a Social Media Manager, you’ll own day-to-day social execution and help shape the strategy that drives engagement and community growth for beauty clients. This is a high-ownership role where you’ll balance big-picture planning with hands-on creation, reporting, and real-time optimization. You’ll be close to the work, close to the trends, and close to the outcomes—so your decisions will show up directly in performance and brand love. Responsibilities Build and evolve social strategies that grow engagement and community across platforms Create and curate social-first content (visuals, captions, video, UGC) that feels culturally relevant and on-brand Plan and maintain content calendars, including key moments, launches, holidays, and timely trends Own Instagram and TikTok planning, publishing, and optimization to improve performance over time Brief and partner with design/creative teammates to deliver high-quality assets consistently Write compelling captions and develop platform-appropriate tone of voice for each brand Shape Instagram Stories strategy (concepting and creation as needed) to drive retention and interaction Track KPIs, monitor performance in real time, and pivot content/tactics when needed Deliver monthly reporting with clear insights, key learnings, and actionable recommendations Serve as the day-to-day client contact and confidently answer strategic questions as you ramp Must-Have: 3-5 years of social media experience, ideally within beauty/skincare and/or an agency environment Strong platform instincts for Instagram and TikTok, with a proven ability to translate trends into brand-safe content Experience owning content calendars, briefs, and end-to-end execution across multiple projects Comfortable creating content (and occasionally being in content) on short notice when the moment calls for it Analytical mindset: confident tracking performance and using insights to improve creative and strategy Excellent writing and communication skills, including client-facing updates and recommendations Nice to Have: Experience supporting community engagement and developing response tone-of-voice guidelines Familiarity with social listening and “test and learn” experimentation to find new growth levers Hands-on comfort with tools like CapCut, Canva, and/or Adobe Suite Experience working with high-profile brands or talent-led accounts Access to a $200K+ perk marketplace with discounts on 150+ services. Option to withdraw up to 50% of approved earnings before payday.