Social Media Manager for a Retail Company in US (Home Based Part Time)

Client Information Founded from a passion for elegant and sophisticated fragrances, The Company is dedicated to creating luxurious handcrafted products made in the USA using only the finest ingredients. Every fragrance is thoughtfully crafted to deliver a refined sensory experience, bringing beauty, warmth, and timeless elegance into everyday moments. Job Description Content Creation: • Create and manage highly engaging social media content across TikTok, Facebook, and Instagram. This includes producing graphics (e.g., using Canva or Adobe Creative Suite) and editing short-form videos (e.g., CapCut) from provided raw photos and videos. Content Strategy & Scheduling: • Develop and maintain a dynamic monthly content calendar that incorporates promotions, holidays, and product launches. Schedule posts using social media management tools for optimal engagement windows. Community Management: • Handle direct messaging and community interaction on social platforms to foster customer engagement, conduct influencer outreach, and drive online orders. (Note: Complex technical support and specific order resolution will be routed to the appropriate customer service team). Email Marketing: • Plan, design, and execute email marketing campaigns—including creating campaign graphics—using our existing Wix customer email list. Growth Strategy: • Develop and implement a cohesive social media strategy to support brand growth across both product lines (home scents/candles and custom jewelry), focusing on increasing website engagement, follower growth, and online sales. Analytics & Reporting: • Track and report on campaign analytics, audience growth, and traffic/order sources. • Provide regular performance updates and proactive, data-backed recommendations. Brand Alignment: • Ensure all visual and written content perfectly aligns with Lumiriam's branding, voice, and imaging standards. Nice to Haves • Experience with Wix website management and updates. • Background in e-commerce, retail, or product-based businesses (experience with home goods, candles, or jewelry is a major plus). Home Office Requirements Please only apply for this role if you have the following home office requirements: · Perfectly working headset and webcam · Stable internet connection of at least 25 Mbps ~ 50 Mbps · Up to date computer system with a minimum of Windows 10 or later and macOS Monterey (12.0) or later · Quiet room with no distractions or background noises · A backup plan if the power goes out or if your internet connection becomes unstable during your shift Only applicants meeting the strict criteria above will be contacted. Connect With Us https://virtualcoworker.com.ph https://virtualcoworker.com/our-culture https://www.facebook.com/virtualcoworker https://www.linkedin.com/company/virtual-coworker