Social Media Marketing Specialist

This is a full-time remote role requiring approximately 40 hours per week. The role is ideal for someone who enjoys storytelling through social media, has excellent writing skills, pays exceptional attention to detail, and understands how to create engaging content that feels relevant for the modern world while remaining true to the spirit of Buddhist teachings.

Buddhism.net—a global digital platform dedicated to making the teachings of the Buddha accessible to everyone in the world. Co-founded by Chade-Meng Tan, a U.S.-based Singaporean former Googler, New York Times bestselling author, and pioneer credited with helping bring mindfulness into corporate America, Buddhism.net is seeking a creative, highly organized, and social media-savvy Part-Time Social Media Coordinator to support our growing digital presence.

Application:

Send cover letter, resume, portfolio and relevant materials to [email protected]

Specifically, show us work you've done: images or graphic you created, videos you edited, copy you wrote. Give us examples of what brands or accounts you've grown on social media and how you grew them. As a Bonus, you can audit our social media account and let us know how you'd improve it.

Responsibilities

• Short-Form Content Curation: Review long-form YouTube videos to identify moments with strong potential for short-form content. Recommend clips that are insightful, relatable, thought-provoking, or humorous.

• Social Media Copywriting: Write engaging, platform-specific copy for Instagram, Facebook, YouTube, and occasionally LinkedIn and X. Craft compelling hooks, captions, titles, and calls-to-action that encourage audiences to watch, learn, and engage while reflecting Buddhism.net's thoughtful yet conversational voice.

• Image Creation. Conceptualise and produce visually compelling social media content, including posts, carousels, reels covers, YouTube thumbnails, event banners, and promotional creatives that drive audience engagement.

• Social Media Calendar. Oversee the creation and implementation of the monthly content calendar, which includes monthly organizational objectives and initiatives.

• Social Media Coordination: Support the team lead in executing the content calendar by taking ownership of the above responsibilities. Communicate proactively to ensure content is delivered accurately and on time.

• Content Scheduling & Publishing: Schedule content across Meta Business Suite, YouTube Studio, LinkedIn, and X, with a possibility of scheduling content on TikTok in future. Ensure every post is published accurately with the correct copy, thumbnails, titles, tags, links, and publishing settings.

• Quality Control: Carefully review scheduled content before and after publication to ensure posts display correctly across platforms; thumbnails are accurate; links function properly, and formatting is consistent. After publication, monitor posts during Singapore hours to quickly identify and resolve any issues.

• Social Media Growth. Manage and grow our social media presence across platforms such as Facebook, Instagram, YouTube

• Social Media Analytics. Monitor and analyze social media metrics to assess the effectiveness of campaigns and strategies, providing insights for improvement.

• Platform Awareness: Stay informed about evolving social media trends, platform best practices, and audience engagement opportunities.

• Additional Responsibilities: Be ready to perform other social media duties and provide support depending on the evolving needs of the team.

Ideal Candidate

• Social media native: You have a strong understanding of how Instagram, Facebook, YouTube, LinkedIn, and X work, and understand what makes content perform well on different platforms.

• Excellent writer: You know how to write engaging social media copy that captures attention quickly while remaining thoughtful, accurate, and respectful.

• Eye for design: Has a keen eye for creating visually engaging and brand-consistent content and can translate ideas into clean, engaging, and impactful visual assets.

• Meticulous and detail-oriented: You naturally catch small errors before they become big ones. You enjoy checking every detail—from punctuation and formatting to thumbnails and publishing settings.

• Respectful and warm: You believe how we work together matters as much as what we deliver. You bring professionalism, kindness, and good judgment to your relationships with clients, partners, vendors, and teammates.

• Lighthearted but grounded: You can bring warmth and humor to the content while staying grounded in the integrity of Buddhist teachings.

• Organized and dependable: You manage multiple deadlines well, communicate proactively, and consistently follow through on assigned tasks.

• Interested in Buddhism: Familiarity with Buddhist teachings, terminology, or practice is an advantage, but not required. More important is a genuine respect for the subject matter and a willingness to learn.

Preferred Qualifications

• At least 3 years of experience working as a Social Media Specialist

• Outstanding written and verbal communication skills, with a talent for creating engaging, audience-focused content across multiple formats, including social media, articles, videos, and digital campaigns.

• Proficient in graphic design and video editing, with the ability to independently produce high-quality visual and multimedia content from concept to publication.

• Comfortable using data and analytics to evaluate content performance, understand audience engagement, and refine content strategies based on insights.

• Strong understanding of major social media platforms such as Facebook, Instagram, YouTube, and emerging channels, with knowledge of platform-specific content formats, trends, and best practices.

• Experience working with content management systems (CMS), email marketing software, and social media scheduling or publishing platforms, supported by strong digital and technical skills.

• Well-organised and highly adaptable, with the ability to manage multiple projects simultaneously, prioritise competing deadlines, and ensure content is delivered accurately and on schedule.

• Experiences in Public Relations, Communications, Journalism, Marketing, or a related field is helpful

• Experiences managing social media accounts for brands, organizations, media companies, or nonprofits, including experience in scheduling content using Meta Business Suite, YouTube Studio, LinkedIn, X, and TikTok.

• Fluency in English.

• We value design flair, writing ability, teamwork, creative problem-solving, and project instincts just as much as formal credentials.

Location & Schedule

• Remote position - This role is fully remote. Candidates from anywhere in the world are welcome to apply, with a preference for those based in Asia.

• Time zone requirement: The successful candidate should be available to work primarily during Singapore business hours to facilitate collaboration with the team. Occasional early morning or evening meetings may be required to accommodate colleagues or partners in the United States.

• Weekends: While this is primarily a weekday role, occasional weekend support may be required for scheduled content, live events, or marketing campaigns.

• Full-time: 40 hours per week

• Requirements: Reliable internet access and dedicated workspace