Social Media Marketing Specialist (iGaming)

Social Media Specialist (iGaming)

Contract Type: Full-time Service Contract

Location: Remote - open to candidates across Southeast Asia (e.g., Vietnam, Indonesia, Thailand, Malaysia, Philippines, etc.)

Work model: Fully remote, with occasional in‑person meetups (e.g., once every 1-2 months)

Employment Type: Full-time

Salary: Negotiable (Net Salary, no social insurance contributions)

Industry Notice: Please note that this role will be working on an iGaming project (an online crypto gambling platform). Kindly ensure that you are comfortable working in this industry before proceeding with the application.

1/ About the Role

We are looking for a Social Media Specialist with excellent English skills to drive, manage, and scale the organic social media presence and community channels for an international iGaming brand targeting Southeast Asia.

This is a hands-on role where you will fully own the brand’s social media calendar, content creation strategy, and community engagement. You will be responsible for building brand awareness, fostering highly active player communities on Web3-friendly platforms, and driving user engagement. As we are building our marketing function from the ground up, you should be comfortable working independently, turning creative ideas into high-performing social campaigns, and managing the end-to-end social media lifecycle.

2/ Key Responsibilities

2.1. Social Media Strategy & Channel Ownership

• Develop and execute the overall organic social media strategy for the iGaming product across Southeast Asia, utilizing English as the primary language for communication.
• Own the social media calendar across key platforms including X (Twitter), Telegram, Discord, and other relevant regional networks.
• Establish consistent brand voice, visual identity, and communication guidelines across all public-facing community channels during the early stage of growth.
• Research market trends, viral content loops, and competitor social media tactics across Southeast Asia to keep the brand ahead of the curve.

2.2. Content Creation & Campaign Execution

• Brainstorm, write, and produce engaging daily content, including promotional announcements, product updates, educational crypto-gambling guides, and interactive posts.
• Plan and execute community events such as regular giveaways, airdrops, quizzes, and AMAs to incentivize user engagement and retention.
• Repurpose complex product features or casino promotions into simple, punchy, and highly shareable social media formats.

2.3. Community Management & Engagement

• Monitor and moderate official community channels (Telegram/Discord), ensuring a positive, active, and safe environment for players.
• Interact directly with users, responding to comments, queries, and feedback promptly to build strong brand loyalty.
• Identify and cultivate relationships with micro-influencers, brand advocates, and active community members to drive organic word-of-mouth growth.

2.4. Performance Tracking & Analytics

• Monitor social media performance across key metrics such as community growth rate, engagement rate (likes, shares, comments), click-through rates (CTR), and referral traffic.
• Analyze the performance of different content types and campaigns regularly to optimize the overall content strategy based on data.
• Prepare weekly/monthly reports on social media growth and community health for internal stakeholders.

2.5. Cross-Functional Collaboration & Compliance

• Work closely with Content and Design teams to ensure the timely production of high-converting visual assets, memes, banners, and video snippets.
• Collaborate with the Affiliate and Product teams to cross-promote marketing campaigns and ensure alignment with major platform milestones.
• Ensure all social media activities comply with platform policies (e.g., restriction rules on X/Meta regarding gambling) and regional advertising guidelines.

3/ Requirements

• 3+ years of experience as a Social Media Specialist, Community Manager, or Content Creator within the digital entertainment or marketing space.
• Excellent English communication and copywriting skills (advanced / near-native level) – mandatory.
• Direct experience in iGaming, online casino, sports betting, or crypto gambling platforms.
• Deep understanding of Web3-native platforms (X/Twitter, Telegram, Discord) and how to navigate their respective algorithms and community cultures.
• Strong hands-on experience in running community events, giveaways, and interactive social campaigns.
• Basic graphic design or video editing capabilities (e.g., Canva, CapCut, Photoshop) to quickly produce or tweak visual content independently.
• Strong research and analytical skills, with a data-driven mindset to analyze social media ROI and engagement metrics.
• Experience working with remote, cross-cultural, and cross-functional teams.
• High level of integrity, strong ownership, creativity, and a proactive "get-things-done" attitude.

Nice to Have

• Experience in crypto-native projects, Web3 marketing, or memes/degens culture.
• Additional language skills, particularly: Chinese, Indonesian / Malay, Thai, or other Southeast Asian languages.
• Experience in a startup, scale-up, or fast-growing environment.
• Familiarity with player psychology and online casino gaming habits.

Contact: helena@undercurrent.tech