Social Media Specialist

Description The Federal Savings Bank is looking for an individual with a true passion for social media marketing to join our corporate Marketing team! Our ideal professional has made a career out of storytelling, is excited to take the reigns of our corporate social media platforms, and is ready to let their ideas flow. We are a nationwide, federally-chartered bank specializing in residential mortgage lending and headquartered in Chicago, IL. The Social Media Specialist is an integral member of our superb Marketing Department, helping to heighten brand awareness, connect with audiences, drive business, (and win best group costume in the upcoming companywide Halloween contest)! This is a hybrid position based in our Chicago (Logan Square) headquarters. Qualified candidates must reside in the Chicagoland area at the time of application. What We Offer: Holidays and Paid Time Off that increases with length of employment Company culture that fosters work/life harmony Health, Dental, and Vision insurance plans FSA and HSA plan options Company-paid life insurance Employee Home Loan Discount 401k with partial match In-house virtual training opportunities to broaden your industry knowledge Career advancement Big bank capability with a national footprint, small-bank feel Full Benefit Offering Responsibilities and Duties Develop and manage content that drives engagement, audience growth, and increases brand awareness across The Federal Savings Bank’s channels Embrace Strategic Thinking – your ideas and voice are welcomed to challenge the status quo of what’s already been done to create something new and exciting Be a Storyteller – our company is more than a bank; we help our customers achieve the American Dream; help us tell that story Foster and grow social media presence across current and new platforms, including Instagram, Facebook, LinkedIn, Tik Tok and other relevant platforms Create editorial/content calendars and publish content that builds meaningful and unique connections and encourages our community to take action for both our corporate accounts and individuals on managed plans Manage social media profiles for individuals, including maintaining and creating unique campaigns for personal brands Collaborate with teams across the marketing department - creative, copywriting, digital among others - to build a best-in-class strategy Community management of corporate reputation on social media platforms Analyze engagement metrics across social media platforms, identifying trends and opportunities to optimize content and drive growth. Manage data and artwork for recurring campaigns. Maintain compliance and brand standards on all marketing material Assist in social media onboarding of new Loan Production Offices Work with outside vendors to coordinate projects This role reports directly to the Director of Marketing Operations Requirements General Requirements Bachelor's degree required; preferred concentration in Marketing, Advertising, Communication, or a related field Able to commute to office in Chicago (Logan Square) 3 days a week 3+ years of professional experience working in social media management, agency preferred, or within the mortgage or real estate industries Professional Competencies: Proficiency in writing, proofreading, and editing consistent with the APA style guide Able to assist with content creation using basic graphic design skills (ex.: Canva, Photoshop) Adaptive to change and able to work with a sense of urgency, sometimes on tight deadlines, while still maintaining quality Creative and proactive problem-solver Ability to communicate effectively with peers, management, and executive leadership. Experience in ad buying and content planning as a means of forecasting posts and follower engagement Experience with automated marketing and email services - preferred Fluency (spoken and written) in Spanish is a plus Technical Skill Requirements Proficiency with Microsoft Office products (Excel, Word, Outlook, and PowerPoint) Proficiency with Adobe Creative Suite products (specifically Photoshop, Illustrator, and InDesign) Proficiency with Sprout Social (certified preferred)