Social Media Strategist (Founders, Coaches & Service-Based Businesses)

About the Client We're helping a fast-growing Google Ads agency based in the Netherlands find a Social Media Strategist to lead the company's Instagram and TikTok strategy. The agency helps eCommerce brands scale through high-performance advertising and has already established a strong reputation through educational content and YouTube. Their next stage of growth is building Instagram and TikTok into consistent lead generation channels that attract qualified inbound enquiries. This is an opportunity to work directly with the founder and shape the strategy behind a rapidly growing personal brand and content engine. The Role We're looking for a Social Media Strategist with a proven track record of growing founders, coaches, consultants, agencies, brokers, or other service-based businesses through social media. This is not a community management or content production role, nor is it suited to someone whose experience is primarily with large consumer brands. Instead, we're looking for someone who understands how service businesses generate trust through content—using storytelling, education, lead magnets, and strategic content pillars to turn attention into qualified leads. You'll own the Instagram and TikTok strategy while working closely with the founder, who records the videos, and a VA who handles editing and publishing. Role Details Commitment: Full-Time (40 hours/week) Working Hours: CET business hours (Netherlands) Location: Fully Remote Engagement: Independent Contractor Monthly Rate: USD $1,600–1,920/month (depending on experience) What You'll Do Social Media Strategy Own the end-to-end Instagram and TikTok strategy. Build social media into a predictable lead generation channel rather than simply growing followers. Develop long-term content strategies aligned with business growth objectives. Research competitors, founders, coaches, agencies, and creators to identify winning content frameworks. Recommend new content formats, lead magnets, campaigns, and growth experiments. Content Strategy & Copywriting Develop content pillars that position the founder as an authority. Create compelling hooks, storytelling frameworks, captions, and carousel concepts. Plan educational content that nurtures prospects through the buyer journey. Develop lead magnet ideas and social campaigns that generate enquiries. Ensure all messaging feels authentic, educational, and human. Content Direction Guide the founder on: Topics to cover Stories to tell Hooks to test Educational concepts to explain Trends worth leveraging Base recommendations on research, platform insights, and audience behaviour. Content Quality & Operations Review and approve content before publication. Provide creative direction to the VA responsible for editing and scheduling. Maintain consistently high content quality. Ensure publishing remains consistent and aligned with the overall strategy. Research & Continuous Improvement Continuously research: Competitors Coaches Agencies Founders Personal brands Content hooks Storytelling frameworks Platform trends Audience behaviour Translate insights into practical weekly action plans and content recommendations. What We're Looking For Must-Haves Proven experience developing social media strategies for service-based businesses (at least 3 years). Demonstrated experience working with founders, coaches, consultants, agencies, brokers, or personal brands . Strong Instagram and TikTok expertise. Exceptional copywriting and storytelling skills. Experience creating content that generates qualified business leads—not just engagement. Strong understanding of lead magnets, content funnels, and educational marketing. Experience planning content pillars and long-term content strategies. Excellent English communication skills. Highly proactive, strategic, and commercially minded. Nice-to-Haves Experience within digital marketing or performance marketing agencies. Familiarity with Google Ads or lead generation businesses. Experience using Claude, ChatGPT, Canva, Metricool, CapCut, or similar tools. Understanding of broader content marketing and marketing funnels. Portfolio Requirements As part of your application, we'd love to see at least one detailed case study demonstrating your work with a founder-led or service-based business . Examples may include work for: Coaches Consultants Agencies Mortgage brokers Real estate professionals Financial advisers Personal brands Other service-based businesses Your portfolio should ideally include: Visual examples of Instagram or TikTok content Content pillars and overall strategy Storytelling approach Reels or carousel examples Lead magnets or content offers The thinking behind the strategy Measurable business results (where available) Experience working with major consumer brands is valuable, but for this role we're particularly interested in seeing how you've helped service businesses build authority, generate trust, and convert social content into qualified leads. Ideal Candidate Profile This role is ideal for someone who: Thinks strategically rather than tactically. Understands how founder-led brands build trust online. Loves researching competitors and identifying winning content strategies. Can simplify complex ideas into engaging educational content. Takes ownership and proactively drives new ideas. Understands that social media success is measured by qualified enquiries—not vanity metrics. Thrives in entrepreneurial, fast-moving environments. Why Join? Take ownership of a high-impact strategic function within a growing digital marketing agency. Work directly with an experienced founder who values initiative and strategic thinking. Shape the content strategy behind a growing personal brand. Play a key role in transforming Instagram and TikTok into scalable lead generation channels. Enjoy long-term growth opportunities as the company's content marketing function expands. Recruitment Process Initial Interview & Portfolio Review Client Interview Practical Assessment (if deemed necessary by the client) Offer & Onboarding