Social Media Strategist (Freelance, Remote)

A leading global fintech company is seeking a Social Media Strategist (Freelance, Remote) to support brand and content initiatives across APAC markets. This is a freelance opportunity suited for candidates with strong experience in social strategy, audience growth, campaign planning, and platform management within fast-paced digital or technology-driven environments.

The ideal candidate understands how to build engaging social narratives, localise content for regional audiences, and drive measurable engagement across multiple channels.

Responsibilities

• Develop and execute social media strategies across APAC markets.
• Plan and manage content calendars aligned with brand, campaign, and product priorities.
• Create platform-specific social strategies for channels such as LinkedIn, Instagram, X, TikTok, Facebook, and YouTube.
• Work closely with internal stakeholders including brand, content, creative, and marketing teams.
• Support campaign launches, partnerships, product announcements, and brand storytelling initiatives.
• Analyse social performance metrics and provide actionable insights and optimisation recommendations.
• Monitor social trends, platform updates, and competitor activity across fintech and technology sectors.
• Support community engagement and audience growth initiatives where required.
• Coordinate with designers, creators, agencies, or freelancers to deliver social assets and campaigns.

Requirements

• Proven experience in social media strategy, digital marketing, or content strategy roles.
• Strong understanding of social media platforms, audience engagement, and content performance metrics.
• Experience managing regional or APAC-focused campaigns preferred.
• Background in fintech, technology, consumer tech, finance, or high-growth startups is highly preferred.
• Ability to balance brand storytelling with performance-driven social execution.
• Strong copywriting, communication, and stakeholder management skills.
• Experience using social analytics, scheduling, and reporting tools.
• Comfortable working in a fast-paced, collaborative, and remote environment.