Social Producer – Red Bull

Social Producer – Red Bull

REPORTS TO: Head of Media Network, Red Bull

ABOUT RICHMOND

At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.

JOB DESCRIPTION

The Social Producer owns the development and production of social-first content for Red Bull Ireland, turning our athletes, creators, events, brand projects and product into engaging, innovative content for socials. Combining strong creative instincts, hands-on production skills and a deep understanding of platform behaviour, they will lead content production from concept through to final delivery, ensuring it is platform-native, unmistakably Red Bull and consistently high quality. As Red Bull Ireland’s in-house social content production expert, they proactively bring ideas, recommendations and production solutions to the wider team and set the standard for how our social content is made.

KEY RESPONSIBILITIES

• Own creative development and production of high-quality, social-first content across Red Bull Ireland’s athletes, creators, events, product and brand activity.
• Develop creative content concepts, scripts and hooks tailored to each platform.
• Proactively identify and pitch content opportunities.
• Stay ahead of platform trends and emerging formats, continually testing and evolving social content.
• Lead productions end-to-end, planning shoots, briefing talent, coordinating locations, equipment and production partners and managing delivery.
• Shoot, direct and edit content for smaller productions, events and fast-turnaround opportunities.
• Review content performance with the Programming Manager, using channel trends, audience behaviour and performance insights to identify learnings and improve future creative and production output.
• Lead YouTube growth projects for our athletes, working with external partners to develop content strategies to help grow their channels.

EDUCATION & EXPERIENCE

• 4+ years' experience in social content or video production with strong portfolio of social-first work.

SKILLS & KNOWLEDGE:

• Highly creative, with a strong instinct for fresh, entertaining and culturally relevant ideas.
• Strong understanding of social storytelling and platform relevance.
• Excellent shooting and video editing skills.
• Strong creative judgement, with the confidence to make independent recommendations.
• Experience briefing and managing external production partners, freelancers and talent.
• Strong organisational skills and comfortable managing multiple productions and fast-turnaround requests.
• Passion for, and strong affinity with the worlds of Irish sport & culture (music & dance).
• Ability to work in an extremely fast-paced environment.
• Comfortable with weekend work and anti-social hours on occasion.
• Personable, confident and comfortable building and maintaining relationships with talent.
• Full clean drivers license.

Employment for the successful applicant will be with Richmond Marketing who operate as the Distribution Partner for Red Bull in Ireland.