Spirts Sales Representative. Malaysia

East West Asia (East West Management & Marketing Pte. Ltd.) is a passionate importer and distributor of premium and ultra‑premium Tequila, Mezcal, and Agave Spirits, with primary inventory hubs in Singapore and Mexico. The company operates across Singapore, Southeast Asia, Australia, New Zealand, and emerging regional markets, bringing Mexico’s diverse and authentic spirit culture to a wide audience.

We are a pioneer of Tequila education in Southeast Asia, delivering structured training programs in partnership with The International Tequila Academy. Our business is built on long‑standing relationships with family‑owned distilleries, emphasizing quality, authenticity, sustainability, and social responsibility. Team members join a company committed to supporting local communities in Mexico while growing a portfolio of distinctive, craft‑focused agave brands.

Full‑time • Remote • Malaysia Market

The Spirits Sales Representative is responsible for driving commercial growth for East West Asia’s Tequila, Mezcal, and Agave Spirits portfolio in Malaysia. This role focuses on expanding market presence, building strong customer relationships, and executing sales strategies that deliver volume, visibility, and distribution targets.

• Identify, acquire, and develop new on‑trade (bars, restaurants, hotels) and off‑trade (retail, specialty stores) accounts.
• Manage and grow existing customer relationships through regular engagement and structured account planning.
• Conduct product presentations, tastings, and training sessions to elevate category knowledge and brand preference.
• Negotiate commercial terms, secure orders, and follow through on delivery, invoicing, and payment cycles.
• Collaborate with marketing and brand teams to support promotions, activations, and consumer education events.
• Monitor market trends, competitor activity, pricing movements, and category developments.
• Provide regular market reporting and align closely with regional management on strategy, targets, and performance.

• Strong and sustainable account growth across KL, Johor Bahru, Penang, and emerging cities.
• Increased distribution and visibility of East West Asia’s agave portfolio.
• High‑quality brand representation through professional training, advocacy, and relationship building.
• Consistent achievement of monthly and quarterly sales KPIs.
• Comfort with using digital tools (CRM systems, spreadsheets, online communication platforms) for pipeline management, reporting, and customer follow-up.
• Must speak English, Mandarin and have legal right to work in Malaysia.
• Ability to work nights, weekends and holidays.