APG & Co

A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.

The working environment is dynamic, professional and passionate. The mission: Bringing Style to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.

An exciting opportunity to lead the marketing strategy for Sportscraft, an iconic Australian fashion brand, driving brand growth, creative campaigns and customer engagement.

About the Role

Execute Sportscraft’s brand and marketing strategy to drive brand growth, customer engagement and commercial performance.

As a key custodian of the Sportscraft brand, translate business and customer priorities into integrated go-to-market plans, campaigns and content across retail, digital, social, ecommerce and marketplace channels.

Key Responsibilities

Marketing Strategy, Brand & Go-to-Market

Execute the annual and seasonal marketing strategy, aligned to brand and commercial objectives.
Set integrated campaign strategy and planning, setting clear briefs and direction across all customer touchpoints.
Own and execute the go-to-market strategy and calendar across ecommerce, EDM, social, paid media, PR, retail and marketplaces.
Partner with Product, Planning, Ecommerce, Retail and VM to align marketing with seasonal, category and trading priorities.
Use customer, sales and campaign insights to optimise activity and inform future strategy and investment.

Brand, Content & Creative

Act as a key custodian of the Sportscraft brand, ensuring consistent positioning, visual identity, tone of voice and creative execution.
Execute the strategic direction for seasonal content and creative across campaign, ecommerce, editorial, social and community.
Lead ecommerce shoots and content production, translating agreed creative direction across styling, talent and production to deliver commercially effective assets.
Manage agencies, freelancers, talent, influencers and suppliers to deliver high-quality creative on time and within budget.

Retail, Partnerships & Customer

Lead retail and local area marketing, including store openings, relocations and key customer communications.
Lead co-operative marketing with David Jones, Myer and THE ICONIC.

Social Media Strategy

Set and lead the social media strategy in line with the overarching brand and marketing strategy.
Establish channel objectives and KPIs, and oversee performance against agreed measures.
Oversee the development and execution of relevant, engaging content aligned to brand messaging, content pillars and key marketing moments.
Ensure the brand remains culturally and commercially relevant across social channels, responding to platform, audience and content trends.
Lead the execution of the social strategy across Instagram, Facebook and Pinterest, ensuring a consistent and channel-appropriate brand presence.

Commercial & Leadership

Own the marketing budget, aligning investment to strategic brand and commercial priorities.
Lead and develop three direct reports, setting clear priorities, accountability and development.
Drive cross-functional alignment and effective ways of working across the broader business.

Requirements

Extensive integrated brand marketing experience, ideally within fashion, retail or a premium consumer brand.
Proven experience developing marketing strategy and translating commercial priorities into integrated go-to-market plans.
Strong commercial acumen, with experience using customer and performance insights to guide priorities and investment.
Proven people leadership and ability to influence senior stakeholders and lead cross-functional priorities.
Strong brand and creative judgement across content, campaigns and creative production.

Perks & Benefits

As part of the APG family, you’ll enjoy:

50% off all our brands
Flexible working options – hybrid WFH and beautiful studio/office space
4pm Friday finishes and true work/life balance
Birthday leave + monthly social events, morning teas & more
Employee Assistance Program for you and your family
Paid Parental Leave

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