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Sinch logo

Sr Commercial Product Manager

Sinch
Posted Jun 29, 2026, 10:19 PM UTC
🇲🇾Malaysia🏢Hybrid📁Product
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Senior Commercial Product Manager – Messaging – APAC Location: Malaysia (APAC region) Employment Type: Full-time Organization: Chief Product Officer (CPO) organization / Messaging Network & API organization Are you ready to put your mark on one of the world’s leading tech companies? Do you like the idea of being the spider in the web for a global function in a growing business? We are Sinch. The world’s number one in mobile engagement. And whether you know us or not, you’ve definitely used our tech. We reach every phone on earth. From the life-changing to the time-saving, we’re helping our customers to interact with people like never before. For you, that means working in an environment that offers an incredible variety of exciting challenges, and the chance to impact how billions of people engage with their favorite brands. Join us as we further strengthen our Product team for Messaging. We are looking for a new Senior Commercial Product Manager to join our growing team. The Essence of the Role Your role is to help define and implement the go-to-market strategy for all Sinch messaging products in the APAC region, with a primary focus on RCS, WhatsApp, and SMS. You will be pivotal in shaping the Sinch and industry transition from traditional SMS to conversational messaging channels. Your immediate focus will be to drive the go-to-market and sales strategy with the regional sales department. You will lead in engaging customers, industry partners, and internal teams to deliver the best products that support customer business use cases. This is a fast-moving role that requires someone with a strong drive, excellent stakeholder management skills, and deep knowledge of the messaging industry. Your end goal is to accelerate Sinch’s expansion and product adoption across the APAC region, reporting to the VP, Commercial Product Management. As our new Senior Commercial Product Manager - Messaging - APAC, you will: Understand the Go-To-Market (GTM) needs for the APAC market across SMS, RCS, WhatsApp, and other messaging products. Drive the roadmap for APAC-specific product development and customization. Adapt Sinch’s global product offering to meet local market and customer requirements. Define and build commercial guidance to support customer transition and growth from SMS to newer messaging channels like RCS and WhatsApp. Act as the regional subject matter expert, the product "Go-To" person for the sales teams in region, and communicate effectively with your peers across sales, presales, engineering, operations, legal, and finance. Be active in regional industry bodies and forums to act as an advocate for Sinch. You’ll be part of the Messaging Network & API organization which includes teams of product managers and product operations teams based in multiple Sinch offices around the world. You will be based in the APAC region with a strong preference for Malaysia. What’s in it for me? The messaging team drives the majority of our business revenue, and the decisions taken in this team will have an immense impact on our entire business. Our messaging team has a global function in the company, working at the very core. You will have high autonomy in your role but also work closely with the rest of the teams since knowledge sharing is essential to our success. If you like the idea of being a key part of a leading CPaaS company - this is the role for you! Requirements In order to be successful in this role you will need: 5 to 10 years of experience in similar positions, preferably working with presales, product management, or carrier relations at an operator or a CPaaS provider. A strong understanding of the APAC enterprise messaging ecosystem is a must. Deep knowledge of messaging channels including RCS, WhatsApp, and SMS is a must. Ability to articulate and present complex topics to diverse audiences, from management to engineers. Ability to break down complex requirements and explain them in simple terms. Strong ownership of your work and a proven ability to manage relationships with customers (internal and external). Strong analytical skills and a structured approach to your daily work with great attention to detail. Excellent collaboration skills and be a quick learner with a passion for driving swift delivery. The ability to own your work, make informed decisions, and drive them forward. A degree in engineering, product management, a similar academic area, or equivalent relevant work experience from a tech company. Our Core Values At Sinch, we are driven by bold ambitions and guided by our four core values: Dream Big: We make the impossible possible by dreaming big to solve our customers' problems. We set our gaze on the future, challenge the status quo, and aim high knowing that ambitious goals drive our success. Win Together: Together as one global team, we embrace diversity, care about every individual, and build trust through open, honest, and respectful relationships. We collaborate, share knowledge, and are stronger together. Keep It Simple: Sinch means simple and easy. We want our customers, partners, and colleagues to feel that engaging with us is straightforward, uncomplicated, and down-to-earth. We communicate honestly and openly . Make It Happen: We are "doers" who take ownership, stay accountable, and value results . We ensure we make a meaningful impact and spend our time and resources on the things that truly count.

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