Sr. Digital Marketing Manager - Healthcare IT

Join Jacobian's marketing team and take ownership of the digital channels that drive awareness, pipeline, and growth for our AI-powered radiology platform. In this role, you'll manage and optimize everything from paid search and LinkedIn campaigns to marketing automation and SEO, with a direct line of sight to revenue impact. This is a hands-on role for someone who is eager to build and optimize our campaigns. What you'll do Paid Advertising & Demand Generation Manage and optimize Google Ads, LinkedIn advertising, and display/retargeting campaigns with continuous testing of creative, targeting, and landing page variations Execute account-based marketing (ABM) campaigns targeting specific hospital systems and radiology practices Scale paid media budgets strategically based on performance data and business growth Collaborate with the marketing team on ad creative briefs and campaign messaging Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Develop and execute an SEO strategy to improve organic visibility and search rankings Conduct keyword research targeting healthcare buyers and key clinical decision-makers Optimize website content, meta tags, and technical SEO elements; monitor keyword rankings and organic performance Apply SEM best practices consistently across all paid search campaigns Email Marketing & Marketing Automation Build and execute email campaigns for events, lead nurture, client engagement, and product updates Design and manage automated HubSpot workflows tailored to complex, long-cycle B2B sales Segment audiences and personalize messaging across buyer personas and funnel stages Collaborate with sales on lead quality, A/B testing strategies, and follow-up process optimization Content Distribution, Conversion Optimization & Analytics Manage the company's LinkedIn presence and distribute content across paid and organic digital channels to maximize reach Build and grow the company YouTube channel as the video content library expands; amplify PR wins and client testimonials Create and optimize campaign landing pages; run A/B tests on forms, headlines, CTAs, and key page elements Track marketing-influenced pipeline and deliver performance reports with clear ROI analysis and actionable recommendations 7-10+ years of hands-on B2B digital marketing experience, from campaign strategy through execution and reporting Expert-level proficiency in Google Ads and LinkedIn Campaign Manager; you can walk us through campaigns you've built and the results you drove Deep experience with HubSpot or a comparable marketing automation platform, including workflow creation, audience segmentation, and lead scoring A track record of managing substantial annual paid media budgets with measurable, demonstrable ROI Solid hands-on skills across SEO/SEM, landing page optimization, A/B testing, conversion tracking, and multi-channel attribution Background in Healthcare IT, healthcare, or a similarly complex technical B2B environment required; experience in radiology software digital marketing and navigating long, multi-stakeholder sales cycles is highly preferred Join a fast-growing healthcare technology company shaping the future of AI in radiology Work on meaningful products that improve radiology workflows and support better patient outcomes worldwide Be part of a mission-driven team that values trust, quality, collaboration, and innovation Enjoy flexible working hours and a hybrid work arrangement Competitive compensation and benefits package, including comprehensive health insurance, and a 401(k) with employer contributions