Current Employees of Happen Bank: Please apply via your internal Workday Account
Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.
About the Role
Happen Bank is building a centralized lifecycle marketing function for the first time, and this role is at the heart of it. As Sr Manager of Lifecycle Marketing Strategy, you will own the programs, roadmap, and experimentation agenda that drive engagement, retention, and growth across the full customer journey, with a focus on our lending and banking products.
This is a builder role; you will help establish how lifecycle marketing operates at Happen Bank, from onboarding to cross-sell to trigger-based journeys, while developing the team and cross-functional relationships that make the work possible.
We recently rebranded to Happen Bank, and this role arrives at exactly the right moment: as we step into a new brand identity, lifecycle marketing has a unique opportunity to define what that relationship with our members actually feels like.
What You'll Do
Own the lifecycle marketing roadmap - prioritizing programs, setting goals, and partnering with the Sr Director to align strategy to business outcomes
Lead onboarding end-to-end across all owned channels, designing journeys that activate new members and set the foundation for long-term engagement
Own the trigger and behavioral email roadmap, identifying opportunities to move from batch-and-blast to event-based, personalized communications
Build and manage the experimentation agenda - designing tests, sequencing hypotheses across programs, and synthesizing results into team-wide learnings
In partnership with the growth analytics team, develop and manage a performance reporting framework that communicates lifecycle's contribution to revenue and LTV to senior leadership
Partner with PMM and creative teams on campaign briefs, messaging strategy, and experimentation ownership, building trust and clarity on roles and responsibilities
Lead the launch and growth of SMS as a new marketing channel in partnership with the Sr Director, including workflow design and compliance requirements
Use AI tools to accelerate brief development, campaign analysis, and team workflows -and model what an AI-enabled marketing team looks like in practice
Lead and develop a high performing Lifecycle Marketing team
About You
8+ years of experience in lifecycle, CRM, retention, or growth marketing, with demonstrated success owning programs end-to-end; bachelor's degree or higher, or equivalent combination of education and experience
You think in programs, not campaigns - you understand how onboarding, engagement, cross-sell, and retention connect across the customer journey
You own experimentation as a discipline, designing tests with clear hypotheses, sequence them against business priorities, and build learning systems your team can act on
You develop people intentionally - you have grown earlier-career marketers and you know the difference between delegating and developing
You hold a high bar for how your team uses AI - pushing for adoption where it genuinely improves outcomes and maintaining rigor around data quality, oversight, and accountability. You're building team capability proactively, not waiting for a top-down directive
You use AI to accelerate content development, audience analysis, and campaign optimization - and you're discerning about where editorial judgment still belongs to a human. You've thought through brand and compliance implications of AI-generated content, and you're building workflows your team can trust and repeat
You operate well with ambiguity - you can set direction when the playbook doesn't exist yet, and you bring others along without waiting for perfect information
Nice to Have
Experience with Salesforce Marketing Cloud (SFMC) or comparable platforms (Braze, Iterable, HubSpot)
Familiarity with CDPs and how data infrastructure enables lifecycle personalization at scale
Background in consumer financial services or another regulated industry
Experience launching a net-new marketing channel (SMS, push, in-app)
Exposure to LTV modeling or customer value measurement frameworks
Work Location
San Francisco
The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level.
Time Zone Requirements
Local hours (PT)
While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.
Travel Requirements
As needed travel to Happen Bank offices and/or other locations, as needed.
Compensation
The target base salary range for this position is 183,000-215,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
#LI-Hybrid
#LI-HB1
Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [email protected].
Notice on AI Tool Use
For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process.
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