(Sr.) Manager, Marketing Communications & DTC

DEPARTMENT: Marketing

LOCATION: Durham, NC, Fully Remote

COMPANY: Humacyte Inc (Nasdaq: HUMA) is developing a disruptive biotechnology platform to deliver universally implantable bioengineered human tissues, advanced tissue constructs, and organ systems designed to improve the lives of patients and transform the practice of medicine. The Company develops and manufactures acellular tissues to treat a wide range of diseases, injuries, and chronic conditions. Humacyte’s initial opportunity, a portfolio of Acellular Tissue Engineered Vessel (ATEVs), is currently approved for use in vascular trauma repair and is in late-stage clinical trials targeting multiple other applications including AV access for hemodialysis and peripheral arterial disease. Preclinical development is also underway in coronary artery bypass grafts, pediatric heart surgery, treatment of type 1 diabetes, and multiple novel cell and tissue applications. Humacyte’s 6mm ATEV for AV access in hemodialysis was the first product candidate to receive the FDA’s Regenerative Medicine Advanced Therapy (RMAT) designation and has also received FDA Fast Track designation. Humacyte’s 6mm ATEV for urgent arterial repair following extremity vascular trauma also received the RMAT designation. For more information, visit www.Humacyte.com.

JOB SUMMARY:

The Marketing Manager/Senior Marketing Manager, Marketing Communications and DTC will play a key role in developing and executing integrated marketing programs that elevate brand awareness, engage key stakeholders, and support commercial objectives. This individual will lead social media strategy, content development, digital marketing campaigns, and support direct-to-consumer (DTC) initiatives while helping bring Humacyte's innovative science and products to life through compelling storytelling and data-driven marketing.

Working cross-functionally with Commercial, Medical Affairs, Regulatory, Market Access, and Product Marketing teams, this individual will develop audience-focused campaigns and content that educate, inspire, and drive engagement across healthcare professional, patient, caregiver, investor, and public audiences. The ideal candidate combines strategic thinking with hands-on execution and has experience within the biotechnology, biologics, pharmaceutical, medical device, or life sciences industries.

ESSENTIAL FUNCTIONS:

• Social Media Strategy & Management
  • Develop and execute Humacyte's social media strategy across LinkedIn, X, Facebook, Instagram, and emerging platforms.
  • Build annual and quarterly social media content plans aligned with corporate, commercial, educational, and awareness objectives.
  • Monitor social media performance and audience engagement, providing regular reporting and optimization recommendations.
  • Partner with internal stakeholders to identify and create timely content tied to clinical milestones, conferences, product initiatives, disease awareness campaigns, and corporate news.
  • Manage social media publishing and listening platforms and maintain editorial calendars.
  • Oversee agency support for social content development.
• Content Development & Storytelling
  • Lead creation of high-quality content across digital and traditional channels, including social media posts, website content, blogs, infographics, videos, email campaigns, presentations, patient stories, and thought leadership materials.
  • Translate complex scientific, clinical, and healthcare information into accessible, audience-appropriate content.
  • Collaborate with internal subject matter experts and external agencies to develop compelling content that aligns with brand standards and regulatory requirements.
  • Support congresses, speaker programs, awareness campaigns, and commercial initiatives with targeted content assets as needed.
• Direct-to-Consumer (DTC) Marketing
  • Support development and execution of future direct-to-consumer marketing strategies and patient engagement programs.
  • Assist in the planning and implementation of patient-focused education and awareness initiatives across digital channels.
  • Coordinate with external agencies, creative partners, and media vendors to execute DTC campaigns.
  • Contribute to patient journey mapping, audience segmentation, and campaign optimization activities.
• Digital Marketing & Advertising
  • Develop and manage multi-channel digital marketing campaigns, including paid social, display advertising, search engine marketing (SEM), retargeting, and email marketing.
  • Support website strategy, search engine optimization (SEO), content optimization, and user experience initiatives.
  • Analyze campaign performance and digital metrics to inform future strategy and investment decisions.
  • Manage agency partners, media budgets, and project timelines to ensure successful campaign execution.
• Public Relations Support
  • Support corporate communications and public relations activities, including press releases, media monitoring, award submissions, executive visibility opportunities, and thought leadership programs as needed.
  • Assist with promotion of company milestones, scientific publications, clinical data presentations, and conference participation.
• Cross-Functional Collaboration & Compliance
  • Partner closely with Commercial, Medical Affairs, Regulatory Affairs, Market Access, and Corporate Communications teams to develop aligned messaging and campaigns.
  • Ensure all promotional materials comply with applicable regulatory, legal, and company requirements.
  • Manage marketing projects through review, approval, and implementation processes.
  • Maintain strong knowledge of industry trends, competitive activity, and best practices in healthcare marketing.
• Other Duties as assigned.

EXPERIENCE & QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.
• 4-6+ years (Manager) or 6-10+ years (Senior Manager) of experience in biotechnology, biologics, pharmaceutical, medical device, or healthcare marketing.
• Experience supporting commercial product launches and growth-stage healthcare organizations preferred.
• Demonstrated success leading social media strategy, content development, and digital marketing campaigns.
• Experience managing agencies, creative vendors, and marketing budgets.
• Working knowledge of SEO, SEM, digital advertising platforms, web analytics, CRM systems, and social media management tools.
• Strong project management and organizational skills with ability to manage multiple priorities.
• Experience operating in highly regulated healthcare environments preferred.
• Familiarity with patient engagement, disease awareness, and/or direct-to-consumer healthcare marketing initiatives strongly preferred.
• Excellent communication and interpersonal skills.
• Possess a positive roll-up-the-sleeves attitude and optimistic outlook.
• Strong ability to work in a fast-paced team environment with fluctuating priorities and demonstrated ability to collaborate within cross functional teams.
• Excellent organizational and time management skills with ability to set own priorities in a timely manner.
• High degree of flexibility and adaptability.
• Self-motivated and organized critical thinker with solid interpersonal and business communication skills.
• Represents the organization in a positive and highly professional manner.

COMPENSATION & BENEFITS HIGHLIGHTS:

• Stock Options
• 401k Plan with 4% Match and no Vesting Schedule
• Medical, Vision and Dental Plans
• Company Paid Long Term/Short Term Disability
• Company Paid Life Insurance
• 23 Days Paid Time Off (PTO)
• 10 Company Designated Holidays + 2 Floating Holidays
• Paid Parental Leave Policies

** Please note, Humacyte does not provide U.S. employment sponsorship and does not accept unsolicited resumes from 3rd party firms and/or agency recruiters. **

The statements in this position profile are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. The manager may assign additional responsibilities and assignments from time to time. Humacyte is an equal opportunity employer and is committed to providing equal employment opportunities without regard to age, race, religion, sex, sexual orientation, gender identity, national origin, Veterans status, disability and/or other protected class characteristics. Additionally, Humacyte is committed to achieving its business objectives in compliance with all federal, state and local law.