Sr Mgr Marketing

GENERAL SUMMARY OF JOB RESPONSIBILITIES
The Sr. Manager Marketing is responsible for overseeing all aspects of the sector (Residential, Small Business, or C&I) Marketing & Communications strategy and management of the marketing team supporting the sector. Areas of responsibility include PLM communications, channel and content strategy, and the broader 4P plans and playbooks that support the sector product portfolio. This role is responsible for developing marketing funnel (e.g., awareness, familiarity) tactics, capabilities roadmaps, and measurement strategies that achieve business outcomes and optimize return on marketing investment. Work cross-collaboratively to establish and maintain a deep understanding of the sector's customer segments/personas, market intelligence, and team dynamics based on sound internal and external customer insights. Build and maintain relationships with key stakeholders, including Product and Sales team leadership.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Other duties as assigned or as may be necessary.
• Oversee teams' product-level strategies and goals to ensure product sufficiency; provide feedback to employees on their performance; work with direct reports to create development plans; keep the team apprised of corporate-level and CX-level strategic priorities; ensure standard work is documented and clear; synthesize information for the team and provide clear direction on priorities.
• Work cross-collaboratively with Product Leadership and Corporate Communications using customer needs, segmentation, and other relevant marketing research to develop an integrated brand strategy incorporating product marketing and promotions. Develop, define, and track full-funnel KPIs that deliver on product targets, product trust and familiarity, and company goals. Work with the Brand team, Sales, Marketing, and external agencies and be accountable for creating product awareness and familiarity campaigns to increase product trust, reduce cost per acquisition, and achieve business targets.
• Responsible for alignment with the product category directors, collaborating and assessing performance against business goals at the sector and category level via ROI analyses, business cases, etc., through daily, weekly, and monthly operating reviews utilizing the company's lean business tools around problem solving and visual management. Accountable for recommending sector-level marketing budgets and resources required to achieve product business goals.
• Use PLM principles to create and execute the sector (Residential, Small Business, or C&I) marketing strategy required to achieve identified business goals and outcomes, such as margin, MW savings, and enrollments. Responsible for lifecycle communications, channel and content strategy, and the broader 4P plans and playbooks that support the sector product portfolio while ensuring tactics are in line with Brand Guidelines and Customer Journey Maps and meet the needs of product marketing strategies. Develop marketing funnel (e.g., awareness, familiarity) tactics, capabilities roadmaps, and measurement strategies.

KNOWLEDGE/SKILLS/ABILITIES

• Ability to assess complex market landscapes and create focused, integrated marketing strategies and implement plans with a proven track record of success.
• Ability to balance strategic planning with plan execution.
• Ability to collaborate and communicate effectively.
• Ability to lead and coordinate efforts cross-functionally to achieve positive results.
• Ability to relate customer needs to sector and product portfolio problem-oriented solutions.
• Excellent program/project management skills.
• Knowledge of utility product categories.
• Strategic thinking in order to drive cross-functional integration, waste elimination, and customer value.
• Strong business acumen.
• Strong executive presence to develop and present compelling business cases, marketing strategies, and campaign updates.

EDUCATION & EXPERIENCE

• Bachelor's degree in Marketing, Economics, Communications, Business, or a related field with seven (7) or more years of experience leading cross-functional teams that achieve business goals and objectives. PE; B2B or B2C marketing capabilities expertise based on the sector the position is supporting; expertise in EWR, DR, and EVs. Experience in product marketing, creative/content development, media buying processes, and marketing return-on-investment analysis. (Required)
• (OR) Associate degree with nine (9) or more years of experience leading cross-functional teams that achieve business goals and objectives. PE; B2B or B2C marketing capabilities expertise based on the sector the position is supporting; expertise in EWR, DR, and EVs. Experience in product marketing, creative/content development, media buying processes, and marketing return-on-investment analysis. (Required)
• (OR) High School Diploma/GED with eleven (11) or more years of experience leading cross-functional teams that achieve business goals and objectives. PE; B2B or B2C marketing capabilities expertise based on the sector the position is supporting; expertise in EWR, DR, and EVs. Experience in product marketing, creative/content development, media buying processes, and marketing return-on-investment analysis. (Required