Sr. Performance Marketing Specialist

Campaign Strategy & Execution Develop and execute performance marketing strategies across paid digital channels, including Google Ads, Meta, TikTok, LinkedIn, and Snapchat. Plan, launch, and manage multi-channel campaigns aligned with business objectives. Identify and evaluate new acquisition channels and growth opportunities. Ensure campaign messaging aligns with Aanaab's brand and marketing strategy. Lead Generation & Conversion Optimization Design and optimize high-converting landing pages for different campaign objectives. Conduct A/B testing across landing pages, ad creatives, and campaign elements. Optimize the customer acquisition funnel from awareness to conversion. Collaborate with internal teams to improve lead nurturing and conversion performance. Build and manage B2B lead generation campaigns targeting schools and enterprise clients. Performance Analytics & Reporting Configure and maintain tracking using Google Tag Manager, Google Analytics 4, and related platforms. Monitor campaign performance and analyze marketing data to identify optimization opportunities. Develop dashboards and reports to measure KPIs and campaign effectiveness. Ensure accurate attribution across marketing channels and customer touchpoints. Budget & Performance Management Manage and optimize advertising budgets across multiple digital channels. Monitor campaign performance against CAC, CPL, CPA, ROAS, and ROI targets. Continuously improve campaign efficiency through data-driven optimization. Ensure marketing investments contribute to sustainable business growth. Cross-Functional Collaboration Partner with Marketing, Sales, Product, and Design teams to align campaign execution with business priorities. Support sales teams by improving lead quality and campaign effectiveness. Share performance insights and recommendations with stakeholders to support strategic decision-making. QUALIFICATIONS Education Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field. A Master's degree is considered an advantage. Experience 5+ years of experience in Performance Marketing or Digital Marketing. Proven experience managing multi-channel paid advertising campaigns. Experience across both B2B and B2C marketing environments. Previous experience within EdTech, SaaS, Technology, or Digital Services is preferred. Technical & Professional Skills Advanced knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and Snapchat Ads. Strong understanding of Google Analytics 4, Google Tag Manager, and marketing attribution. Experience with conversion rate optimization (CRO) and A/B testing methodologies. Strong analytical and reporting skills with the ability to translate data into actionable insights. Budget planning and performance optimization expertise. Strong project management and prioritization skills. Languages Professional proficiency in Arabic and English (written and spoken). Core Competencies Strategic Thinking Customer Focus Data-Driven Decision Making Ownership & Accountability Results Orientation Innovation & Continuous Improvement Learning Agility Attention to Detail Flexible remote work. Medical insurance (as per company policy). Supportive and collaborative work environment. Open and collaborative culture. Continuous learning and growth opportunities. High level of autonomy and ownership. Opportunity to make a real impact.