Company Description AIFCO Consulting provides smart Human Resource Solutions and Corporate Services that help organizations operate efficiently, remain compliant, and grow with confidence. The company focuses on simplifying complex business processes so clients can concentrate on scaling their core operations. With expert guidance and dependable support, AIFCO Consulting assists businesses in navigating regulatory requirements and organizational challenges. Its service-first approach is designed to create sustainable growth and a stable foundation for long-term success.
Role Description The Sr PPC Manager is a full-time remote role responsible for planning, executing, and optimizing pay-per-click campaigns across search engines and digital platforms. Day-to-day responsibilities include conducting keyword research, setting up and managing campaigns, monitoring performance metrics, and adjusting bids and budgets to maximize ROI. The role involves collaborating with marketing and content teams to align PPC strategies with broader digital marketing objectives and lead generation goals. The Sr PPC Manager will create performance reports, analyze web analytics data, test ad creatives and landing pages, and recommend improvements based on data-driven insights. This role also requires staying current with industry trends, platform updates, and best practices to maintain competitive performance.
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