Sr. PPC Manager (Remote)

Company Description AIFCO Consulting delivers smart Human Resource Solutions and Corporate Services that help organizations operate efficiently and remain compliant. The company focuses on simplifying complex business and HR processes so clients can concentrate on scaling their core operations. With expert guidance and dependable support, AIFCO enables businesses to navigate regulatory requirements with confidence. The company emphasizes long-term partnerships, practical solutions, and measurable results for its clients.

Role Description The Sr. PPC Manager (Remote) is a full-time role responsible for planning, executing, and optimizing pay-per-click campaigns across search engines and digital platforms. This role involves conducting keyword research, managing ad copy and landing pages, monitoring campaign performance, and making data-driven adjustments to improve ROI. The Sr. PPC Manager will collaborate with marketing and sales stakeholders to align PPC strategies with broader demand generation and brand objectives. Day-to-day activities include analyzing performance reports, managing budgets, testing new targeting strategies, and ensuring campaigns meet compliance and quality standards. This position is fully remote, requiring proactive communication, strong organizational skills, and the ability to work independently.

Qualifications

• Candidates should possess skills in Digital Marketing and Marketing to design and execute effective PPC strategies aligned with business goals.
• Candidates should possess skills in Social Media Marketing to manage and optimize paid campaigns across social platforms.
• Candidates should possess skills in Lead Generation to structure PPC campaigns that drive qualified inquiries and conversions.
• Candidates should possess skills in Web Analytics to track, interpret, and report on campaign performance and user behavior.
• Strong experience managing PPC campaigns on platforms such as Google Ads, Microsoft Advertising, and major social ad networks.
• Proficiency with A/B testing, conversion rate optimization, and audience segmentation.
• Excellent analytical, communication, and collaboration skills, with the ability to present insights to non-technical stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 4 years of experience in a senior or lead performance marketing role, preferably in a consulting or B2B environment.