Sr. Product Manager - Mobile App

Job Description About the Team The Fabletics Mobile Applications team owns the native app experience across iOS and Android for one of the fastest-growing brands in fashion e-commerce. We sit at the center of the customer journey — driving conversion, engagement, and retention through a fast-moving, always-optimizing product roadmap. Each Sr. Product Manager owns a dedicated squad's roadmap while working shoulder-to-shoulder with engineering, design, analytics, and other product squads across the broader ecommerce ecosystem. How Do You Fit In? As a Sr. Product Manager – Mobile App , you will drive execution on Fabletics' native mobile app experience, delivering primarily against business and stakeholder priorities across your squad. You'll own the roadmap day-to-day — from discovery through execution, launch, and optimization — and be the driving voice for the customer's in-app journey. While mobile app is your primary focus, we're looking for someone flexible enough to jump into ecommerce-wide initiatives from time to time, and comfortable collaborating across squads and teams beyond your own. Your superpower is working cross-functionally with large groups of stakeholders and other tech teams — leading discovery and supporting delivery end-to-end. A strong prioritization framework and solid soft leadership and influence skills matter more in this role than deep strategic vision. This role also requires strong data literacy and fluency with AI tools as a core part of how you work day-to-day. What you will do: Own the full product life cycle for the Fabletics mobile app, driving increased conversion, engagement, revenue growth, retention, and an always-optimized customer experience. Lead complex, cross-platform product initiatives from idea through execution, rollout, and optimization — with mobile app as the primary focus and the flexibility to contribute to ecommerce-wide initiatives as needed. Own roadmap execution for your squad, translating business and stakeholder priorities into a clear, prioritized, sequenced plan, while collaborating closely with other squads and cross-functional teams to stay aligned on shared dependencies. Lead discovery with stakeholders and cross-functional tech teams to scope problems, evaluate trade-offs, and turn business asks into a clear plan of execution. Write detailed requirements and PRDs, draft user flows, communicate project scope effectively, and manage products through development, QA, UAT, and launch. Manage the app store and/or Google Play release process, including release notes and store page maintenance across all locales. Define product KPIs and goals; monitor post-launch performance and continuously iterate based on data. Define, launch, and analyze A/B and multivariate tests, using data to validate hypotheses and inform roadmap decisions. Monitor key business and user metrics using ecommerce and product analytics platforms to understand app performance from a business, UX, and product perspective, and translate findings into clear recommendations. Partner with Engineering and UX leadership to define scalable solutions, and champion user experience, accessibility, and platform consistency across devices. Navigate ambiguity and solve high-impact problems across multiple domains and squads; negotiate with stakeholders to manage competing priorities. Present plans and progress to senior and executive leadership; advocate for resources and influence prioritization. Lead cross-functional rituals and planning to drive executional alignment across squads. Use AI tools day-to-day to accelerate PRD and ticket writing, synthesize notes and research, and streamline communication and documentation across the team. What you can bring: 5+ years of product management experience, including demonstrated ownership of high-impact, consumer-facing initiatives. Mobile app product management experience required — you have shipped and iterated on native iOS and/or Android consumer products. Comfortable flexing beyond mobile into broader ecommerce initiatives when priorities call for it, and collaborating across squads and teams outside your own. Strong data-driven decision-making skills: comfortable working in ecommerce and web/product analytics platforms to analyze user behavior, run A/B and multivariate tests, and turn data into product decisions. AI fluency required : actively uses AI tools to augment day-to-day work, including PRD creation, ticket writing, note-taking, and communication. Preference for candidates comfortable building custom AI skills or workflows across multiple tools. Strong prioritization framework, with the soft leadership and influence skills to align large groups of stakeholders and cross-functional tech teams without formal authority. Deep understanding of agile development, technical architecture, and UX best practices. Proficient In Project & Collaboration Tools: Standard SDLC and cross-team collaboration tooling (ticketing, documentation, project tracking) Design & Research Tools: Standard design and user research tooling Analytics & Experimentation: Ecommerce and product analytics platforms, plus A/B testing and experimentation tooling CMS & Architecture: Headless CMS and Commerce Architecture AI Tools: Modern generative AI assistants, with an appetite for building custom AI-driven skills and workflows Where we are: This role will be based in our El Segundo Headquarters Compensation & Total Rewards: At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes: -Hybrid Work Schedule* -Discretionary Paid Time Off* -Summer Fridays* -Healthcare Plans -Employee Discounts -401k -Annual Bonus Program -Equity Program* -And More *Varied for retail, fulfillment and fully remote roles. The annual base salary range for this position is from $150,000-$160,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location. #LI-LS1 #LI-Onsite Security Alert: Protect yourself from scams At Fabletics, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Fabletics emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means. Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity. We encourage you to apply regardless of meeting all qualifications and/or requirements.