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Sr. Product Manager (Publishing / Hybrid Casual)

PlayWill - Mobile Publishing
Posted 1 hour ago
🇹🇷Turkey🏠Remote📁Product
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Role Overview

We are looking for a Senior Product Manager to own and scale hybrid casual / idle games from soft launch to global scale.You will be responsible for:

Product strategy and roadmap ownership

Retention & monetization optimization

Feature ideation, prioritization, and live ops

Working closely with game design, UA, analytics, and engineering


Responsibilities

Own D1–D30 retention, ARPDAU, and LTV targets

Diagnose scaling bottlenecks and define product strategy

Design and ship mid-core meta systems (progression, economy, live ops)

Prioritize features using impact vs effort thinking

Make tradeoffs between retention, monetization, and CPI

Lead A/B testing and interpret results

Partner with UA to improve CPI-LTV fit


Requirements / Must-have

3–4+ years of product experience (games preferred)

Experience scaling at least one game post–soft launch

Strong intuition for hybrid casual / idle mechanics

Data-informed decision making (not dashboard-driven PM)


Nice-to-have

Live ops & economy balancing

Publishing-side experience


What We Don't Want

Feature factory PM

Roadmap-only PM

"Data tells me everything" mindset


Perks

Competitive salary

Remote-friendly setup

Direct responsibility on live games with real impact on KPIs.

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