Sr Search Engine Optimization Manager

Description Senior Manager, Search Engine Optimization Reporting to: VP, Digital Customer Experience Department: Digital Customer Experience Location: Boston, MA (Hybrid/Remote) Position Summary Grand Circle Corporation is the leader in international travel, adventure and discovery for Americans aged 50+. Headquartered in Boston, MA, and with more than 45 offices globally, more than two million Americans have traveled with our award-winning travel brands: Grand Circle Cruise Line, Overseas Adventure Travel and Grand Circle Travel. We’re looking for a Senior Manager, Search Engine Optimization to own organic search performance end-to-end for Overseas Adventure Travel. This role is responsible for protecting and growing organic traffic as our digital ecosystem continues to evolve, including a newly rebuilt site, a modern CMS, and increased release velocity. This is a senior, hands-on role that blends strategy and execution. The Senior SEO Lead partners closely with Engineering, UX/Design, Site Merchandising, and Marketing to ensure SEO is embedded into how the site is structured, built, published, and optimized—reducing risk while creating a strong foundation for sustained organic growth. Key Responsibilities Own organic search performance end-to-end, including traffic, rankings, indexing, crawl health, and overall technical SEO health Define and execute the SEO strategy and roadmap aligned to site evolution, CMS workflows, experimentation, and future redesign work Perform hands-on SEO execution across technical, on-page, and content SEO Optimize page templates, metadata, internal linking, site structure, and content architecture within the CMS Monitor SEO performance and risk as release frequency increases; identify and address issues early Establish and govern SEO guardrails for content creation, publishing, experimentation, and releases Embed SEO checkpoints into CMS workflows and cross-functional release processes Partner with Engineering, UX/Design, Site Merchandising, and Marketing to integrate SEO considerations early into planning and execution Identify SEO risks and opportunities tied to site changes, experiments, and future redesign initiatives Translate SEO insights into clear priorities and recommendations that inform the digital roadmap and decision-making Serve as the single point of accountability for SEO standards, decisions, and tradeoffs across the organization Qualifications 7–10+ years of experience in SEO, with deep hands-on expertise across technical, on-page, and content SEO Proven experience owning SEO performance for large, content-rich, frequently updated websites Strong understanding of modern CMS platforms, site migrations, and SEO risk during rebuilds and redesigns Experience embedding SEO into release workflows, experimentation, and cross-functional operating models Strong analytical skills with the ability to diagnose issues, prioritize work, and communicate impact clearly Comfortable partnering with senior stakeholders and influencing decisions across Engineering, UX, and Marketing Total Rewards The base salary range for this role is $140,000 – $150,000 annually for employees based in Boston, MA . Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include: Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays — including Juneteenth, Memorial Day, and Labor Day — and Summer Fridays. Plus extensive parental leave, with up to 12–16 weeks paid leave at 100% base salary Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals Your future, secured: 401(k) with company match, life insurance, and disability coverage Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through overseas travel, and direct access to Pinnacle Leadership & Team Development Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off