Sr. Strategist

Culture isn’t a checkbox. It’s the difference between campaigns that get noticed and campaigns that truly connect. We're looking for an Account Supervisor to partner closely with the VP of Multicultural Marketing in shaping multicultural marketing initiatives across the agency while bringing culturally grounded, integrated campaigns to life. This is an opportunity to join a highly collaborative, entrepreneurial environment where your voice, ideas, and contributions will have a direct impact on the work. As a key partner to the VP of Multicultural Marketing, you’ll help drive day-to-day client leadership, integrated campaign development, and cross-functional collaboration across the agency’s multicultural practice. You’ll lead day-to-day development and execution of campaigns that reach diverse audiences across paid, owned, earned, social, influencer, experiential, and emerging channels, while partnering closely with the VP on strategic direction, client recommendations, and business growth opportunities. The ideal candidate is equal parts culturally curious, organized, collaborative, and proactive - someone who enjoys connecting the dots between insights, strategy, creative, and execution while thriving in a fast-paced agency environment. This is a hybrid role, with both office-based work at the H/L Oakland, CA office and remote work. Key Responsibilities Multicultural Expertise · Support culturally nuanced work across multicultural and general market audiences · Apply an understanding of diverse consumer segments, community behaviors, and cultural drivers · Ensure campaigns authentically reflect audience insights and avoid one-size-fits-all approaches Integrated Campaign Development · Lead day-to-day development and execution across integrated campaigns spanning paid, owned, earned, social, influencer, and experiential channels · Help build and maintain cohesive storytelling ecosystems across touchpoints · Partner with cross-functional teams to ensure alignment between strategy, creative, media, and execution · Manage timelines, deliverables, budgets, and project workflows to ensure successful campaign delivery · Serve as a key liaison across internal teams and client stakeholders Strategic & Insight Support · Support the VP of Multicultural Marketing in developing strategic briefs, messaging frameworks, campaign POVs, and client recommendations · Interpret cultural, consumer, and behavioral insights and help translate findings into actionable campaign recommendations · Contribute to proactive planning initiatives and long-term platform development · Help ensure business objectives are reflected throughout campaign planning and execution · Participate in strategic discussions and planning sessions, bringing thoughtful perspectives and ideas to the work Performance & Optimization · Analyze campaign performance across channels · Identify optimization opportunities informed by media, audience, and engagement learnings · Help translate reporting insights into actionable next steps and future recommendations Qualifications · 5 years of experience in an advertising, integrated marketing, multicultural marketing, or communications agency environment · Demonstrated experience developing or supporting multicultural marketing campaigns (required) · Strong understanding of integrated marketing ecosystems, including brand, digital, social, influencer, experiential, and media · Experience translating cultural and consumer insights into campaign frameworks, briefs, or recommendations · Working knowledge of integrated marketing strategy with experience supporting campaign planning across multiple channels · Strong understanding of media ecosystems, platform behaviors, audience segmentation, and performance metrics · Ability to manage multiple workstreams in a fast-paced agency environment · Experience partnering cross-functionally with creative, media, social, influencer, experiential, and production teams from ideation through execution · Strong understanding of culturally grounded storytelling across key demographics, including AACM, ACM, and HCM audiences at both local and national levels · Ability to interpret qualitative and quantitative insights and help translate findings into actionable campaign recommendations · Excellent written, verbal, presentation, and communication skills · Bilingual or multilingual capabilities strongly preferred, particularly Spanish-language fluency What We’re Looking For · A culturally fluent marketer who understands the nuance between multicultural and general market audiences · A strong collaborator who can connect strategy, creative, media, and execution · Someone comfortable operating in a highly collaborative, lean-team environment · A proactive problem solver who can balance independent ownership with partnership and support · A thoughtful communicator who can connect insights to ideas · Someone who thrives in a fast-paced agency setting and enjoys wearing multiple hats · A self-starter who is energized by the opportunity to help build and grow a multicultural marketing practice For SF Bay Area / California-based candidates: H/L provides projected compensation ranges for each position as an estimate of the company’s reasonable pay range for the role. The salary range for this position is expected to be between 90,000 – 115,000 annually. Actual compensation offered to a successful candidate will be determined based on a variety of factors, including the scope and responsibilities of the role, the candidate’s experience and qualifications, budget considerations, internal pay equity, geographic location, and market compensation data for similar positions. Compensation for the candidates outside of California is based on the same factors and varies by geographic area. About H/L Agency Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR. We’re headquartered in Oakland, California, with people in 20 states and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home. Learn more at www.hl.agency . H/L participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please refer to the following attachments: EVerify Participation & IER Right to Work .