Sr. UX Researcher

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. The Role: The Senior Researcher for Commerce and Growth User Experience will play a pivotal role in defining the future of Peacock’s commercial product experiences. The position will conduct and manage Commerce research on the Product Research and Consumer Insights team and will be a lead for Commerce Product and Design teams — answering questions like: how do ideal new subscriber experiences differ across devices, how might subscribers want to manage their accounts, and how to best ensure the easy and flexible experiences needed for the future of streaming subscription management. Reporting directly to the Vice President of User Research and Consumer Insights , they will collaborate with cross functional partners across Product, Design, Analytics, and Product Marketing, and will lead research validating and evaluating product decisions, as well as the work that gives shape to new commerce and growth initiatives. Responsibilities include, but are not limited to: Consulting cross functional partners on their research questions and selecting the right methods and tools to answer them Conducting research across the product lifecycle via unmoderated prototype test, lab studies, online interviews, observational tests, surveys, benchmark studies, diary studies, and more Crafting memos and reports that deliver clear insights, surface timely signals, clearly communicate key learnings, and drive actionable recommendations Owning and evolving the design research enablement program, including training, tools management, and ongoing research process consulting to help non-researchers gather the data they need to confidently make decisions Working closely with other insights teams, analytics, and strategy partners to deliver a holistic view of product performance, subscriber needs, and opportunities Leveraging innovative research methodologies and AI-enabled tools to streamline and scale repeatable workflows Managing relationships with external research agencies and vendors, ensuring high-quality deliverables and optimal resource allocation Championing a consumer-centric mindset throughout the organization Staying abreast of industry trends and emerging technologies Required Qualifications: 7+ years of experience in consumer product research or consumer insights for ecommerce or subscription products, or a related industry Expertise in designing, executing, and analyzing a wide range of qualitative and quantitative methodologies (e.g., in-depth interviews, prototype tests, card sorts, diary studies, focus groups, surveys, correlation analyses, etc.) Experience adapting research methodologies for benchmarking or iterative testing Deep understanding of the strengths and weaknesses of different research methods and when and how to apply them Experience enabling and advising others in research best practices Demonstrated success using data and insights to influence business decisions and impact product direction Skilled at digging into data to identify insights beyond what’s visible on the surface and connecting findings back to underlying questions Strong analytical skills with the ability to combine insights across consumer research with behavioral data insights Desirable Characteristics: A genuine passion for entertainment and media, and a deep curiosity about culture and trends as they relate to products and user experiences Proficiency in qualitative and quantitative analysis, as well as basic data visualization Experience thriving in a highly dynamic, matrixed organization Strong communication skills with proven ability to synthesize crucial insights and influence key stakeholders Comfortable working independently and driving initiatives, while collaborating closely with partners Balancing ownership of multiple projects simultaneously, and leading broader initiatives Demonstrated ability to exercise strong judgment in ambiguous situations Exceptional presentation and storytelling skills Familiarity with emerging technologies and AI-enabled tools, with the ability to apply them pragmatically to streamline and improve research approaches, workflows, and visualizations Additional Requirements Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $150,000 - $185,000 (bonus and long-term incentive eligible). As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].