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SRM Analyst (m/f/d)

Hiring from
Germany
Work type
Hybrid
Posted
Sep 22, 2026
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Job Description:

Strategic Revenue Management (SRM) is one of Pet Nutrition DACH strategic priorities to support our Category Growth agenda in a sustainable and profitable way.

This role is responsible for leading the analytics agenda around the SRM Pillars of Promotion & Pack Price Architecture (PPA) pillars across the Cluster, and managing Promotion Execution for a defined market/channel, including direct customer interaction with focus customers.

It plays a critical part in implementing high-value strategies within the Cluster. It demands extensive collaboration, data-driven storytelling, business acumen, and a strong drive for results. The role interacts directly with all Cluster Demand Teams, Regional SRM Team and other Clusters.

Please note that this role is a temporary assignment for an initial period of 12 months.


What would be your key responsibilities?


  • Promotion Strategy Execution: Translate Cluster Strategy into excellent promotional plans in defined market/channels across all areas of influence (Quantity and Quality of Promotions, PPG Split, Mechanics, Promo Calendar etc).
  • Promotion Performance Measurement: Conduct In-depth promotion performance reviews and regular reporting across the 4C's (Category, Consumer, Company, Customer), identifying opportunities for growth and margin improvement.
  • Promotion Planning: Leads regular customer centric promotion optimization process (Customer Centre of Excellence) for the defined market/channels.
  • Customer Execution Management: Translate internal promotion strategy and planning in external Sell In stories for our customers and selectively join Promotion related meetings with focus customers in the market
  • Co-Leads Pack Price Architecture (PPA) Analytics: In partnership with the Pricing/PPA Manager and other functions, implement and execute a harmonized and holistic analytical approach to define the ideal Pack Price Architecture tailored to channel and customer needs
  • Digital SRM Agenda: Support implementation of new Digital Products in the area of Promotion / PPA as a functional Subject Matter Expert (SME)


What are we looking for?


  • Master's degree in Business Administration or equivalent
  • 1,5+ years of experience in FMCG/CPG sales or demand.
  • Previous experience in SRM / RGM considered a plus.
  • High analytical skills translating Data into Insights into Action
  • Basic knowledge and acumen across all SRM practices
  • Ability to work collaboratively in a cross functional team environment paired with good organizational agility
  • Experience in successfully translating strategies into action, delivering tangible results
  • Ability to simplify complex concepts and strategies for diverse stakeholders using pragmatic solutions
  • Proactive nature, leadership to build, develop and adjust with learning.


What can you expect from Mars?


  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus




About Us

Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.

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