Working arrangement: Hybrid (3 days WFH, 2 flexible in-office days)
Office Location: Ortigas East Pasig (Office)
Must be amenable to AMER shift (8:00 PM - 5:00 AM PHT)
Position description: We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way. We value personal and professional growth; thus, we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.
Core Responsibilities
- Take ownership of assigned client accounts and develop marketing strategies aligned to their business objectives, target audience, and growth goals.
- Define campaign goals, KPIs, and success metrics to ensure initiatives are aligned with client priorities and measurable business outcomes.
- Develop campaign strategies based on ICPs, buyer personas, customer insights, and messaging frameworks to guide content creation and channel selection.
- Build integrated marketing plans that translate strategy into actionable programs, themes, and multi-channel campaigns across the customer journey.
- Plan and oversee campaign execution across cross-functional teams, ensuring alignment, timely delivery, quality standards, and seamless stakeholder collaboration.
- Monitor, analyze, and report on campaign performance, pipeline impact, and ROI across multiple stakeholders, providing actionable insights and recommendations for optimization.
- Continually optimize campaign effectiveness through testing, data-driven decision making, and adoption of industry best practices to improve performance and efficiency.
- Ensure proper monitoring and measurement of all campaigns and projects, evaluating results against established goals, KPIs, and revenue targets while identifying opportunities for future investment and growth.