Strategist

About Amplify

Amplify is a global digital entertainment, talent management, and creator agency operating at the dynamic intersection of talent, content, and culture. Founded and headquartered in Australia and now spanning the Asia Pacific, United States, and beyond, we sit at the heart of creator culture as we set out to redefine entertainment for the modern world. We collaborate with the world’s biggest brands and top digital talent to craft original campaigns, live events, and high-impact digital experiences that truly connect with audiences everywhere.

At our core, we give brands the ultimate advantage on social feeds by doing something simple yet transformative: we help them create like a creator. Our specialty is helping brands work with creators—whether through creator-led campaigns, always-on content, social commerce, digital production, or paid media. We’ve brought together the best creator-first thinkers, digital-native creatives, and social producers to shift the tone from bland brand-speak to pure, platform-native authenticity, combining sharp global perspective with a down-to-earth, genuine spirit. Because we think like creators, we are creators, ensuring we stay endlessly curious, act boldly, and move at the speed of culture. Welcome to your creator era. Welcome to Amplify.

This role is 3 days per week in the office and two days from home.

About the role:

As Strategist, you will help shape the creative, social and content strategy for some of the world's most exciting brands.

Positioned at the intersection of strategy and creative execution, the Strategist plays a key role in driving brand visibility, audience engagement, and growth across the region. This role supports the development of impactful social media content strategies, with a primary focus on TikTok alongside platforms like Meta, YouTube, and Snapchat, helping turn client briefs into compelling brand narratives. By collaborating closely with cross-functional teams and adapting strategies for diverse APAC markets, the position contributes to business growth, client satisfaction, and the agency's creative standing in Gen Z culture and digital innovation.

You will apply Amplify's Return On Influence framework - helping ensure a high standard of thinking is applied across all work to deliver best-in-market outcomes.

Working alongside Senior Strategists and Account leads, this role supports both the quality of output and the systems that enable it - helping ensure ideas are grounded in strong insight, executed with clarity, and delivered through the most effective channels.

Key Responsibilities:

Creative & Strategy Delivery

• Support Account and Creative leads to strengthen the quality of responses, proposals and go-to-market strategies.
• Contribute strategic thinking to team responses, helping ensure work is both strategically sound and creatively impactful.
• Support more junior creatives and strategists where needed, sharing thinking and craft.
• Ground strategic recommendations in strong insight and support them with data.
• Brief Alignment: Interpret client briefs and business objectives into insight-led creative ideas that are strategically sound and platform-native.
• Communicate strategies and concepts to clients with clarity and confidence.
• Client Engagement: Present creative work, articulating the strategic and cultural thinking behind ideas.
• Understand campaign performance data and frame it to tell a compelling story about our work, as well as use it to optimise our work.

Strategy Product & Planning

• Contribute to the agency's strategic product, supporting research, cross-channel planning and measurement frameworks.
• Help bring the Return on Influence proposition to life for clients across global markets.
• Support world-class measurement that shows how Amplify creative work delivers Return on Influence to clients.
• Identify opportunities to strengthen Amplify's strategic capability.
• Collaboration: Partner with strategists, producers, and clients to ensure creative work balances innovation with brand objectives and KPIs.

Qualifications and Experience:

• 5+ years of experience in a creative strategy, social media, or digital marketing role at an agency, publisher, or brand, with a focus on TikTok and other social platforms.
• Proven creativity: a strong portfolio or examples of successful social media campaigns, especially for TikTok.
• Platform knowledge: strong understanding of the unique aspects of TikTok, Instagram, YouTube, and Snapchat, including content formats, trends, and algorithmic nuances.
• Strong understanding of the creator economy: talent partnerships, influencer marketing, and community-led growth.
• Analytical skills: ability to measure and track campaign success, using metrics like engagement rate, ROI and conversion rates - as well as social listening and brand lift - to improve future content strategies.
• Experience using social media management and analytics tools (e.g. Meltwater).
• Solid background in creative strategy with hands-on execution experience.
• A strategic thinker who can connect cultural insight with commercial outcomes.
• Collaboration & communication: excellent communication skills and the ability to collaborate with cross-functional teams, plus confidence pitching and presenting creative ideas to clients and stakeholders.

Life at Amplify:

We move fast, back big ideas, and hold ourselves to high standards, all while keeping things down-to-earth, kind, and genuinely collaborative. Amplify is an energetic home for curious minds and bold thinkers who want true ownership over their work. We give sharp, ambitious people the freedom, clarity, and backing to craft a standout career and see the direct impact of their work on a global scale.

What You’ll Enjoy

• Big Impact: Work directly with premier creators and iconic global powerhouse brands on campaigns that define modern culture.
• Uncapped Trajectory: Build your career with total ownership, backed by clear, structured progression pathways to help you grow rapidly.
• Flexible Rhythm: Strike the right balance with a hybrid model, including one day a week to work from home.
• Time to Celebrate: Take a fully paid day off on your birthday to reset and celebrate you.
• Family Backing: Access up to 12 weeks of Paid Parental Leave to support you and your growing family.
• Social & Connection: We celebrate everyone’s contributions and reward the team with regular events, lunches, and overseas company offsites to keep us connected.