Technical Marketing Manager - Transportation Test & Measurement

In This Role, Your Responsibilities Will Be: Develop industry marketing plans aligned with go-to-market priorities and business objectives for your assigned region and segment. Define market positioning and value propositions for target audiences within the transportation industry. Create and deliver technical marketing assets, including demonstrations, presentations, white papers, webinars, case studies, and sales enablement materials. Partner with global marketing teams to activate industry-specific initiatives across digital, event, content, and communications channels. Equip sales teams and partners with industry-focused messaging, tools, and training to identify, accelerate, and close opportunities. Lead industry demand generation initiatives independently or through existing global campaigns. Support sales training initiatives through content and programs that increase adoption and effectiveness. Engage with customers and users to develop industry expertise and serve as a subject matter expert for NI products and solutions within the assigned segment. Incorporate market and customer insights into marketing plans, content priorities, and campaign strategies. Track and report performance metrics related to pipeline influence, demand generation, and enablement effectiveness. Who You Are: You consistently translate customer needs and market insights into meaningful business outcomes. You collaborate effectively across functions and regions, building strong partnerships that support shared goals. You communicate complex technical concepts clearly to diverse audiences and adapt your approach to meet business needs. You take initiative, work independently, and remain focused on delivering results while navigating ambiguity and competing priorities. For This Role, You Will Need: Experience in technical marketing, product marketing, industry marketing, or a related field. Proficiency in English and at least one APAC regional language, such as Korean, Japanese, or Mandarin. Strong understanding of test and measurement hardware and software, with the ability to translate technical capabilities into customer value. Ability to plan and execute marketing initiatives across functions, channels, and geographic regions. Strong communication skills, including technical writing, messaging development, and presentations for both technical and business audiences. Experience working cross-functionally with product, sales, and marketing stakeholders. Strong organizational skills with the ability to work independently and manage multiple priorities. Ability to communicate effectively with stakeholders at various organizational levels. Willingness to work within a global team environment that may occasionally require meetings outside standard business hours. Preferred Qualifications That Set You Apart: Experience with NI products, test and measurement technologies, and/or technical marketing. Experience within the transportation industry or a closely related technical industry. Knowledge of marketing communications and demand generation practices. Demonstrated success in transforming innovative ideas into practical marketing strategies that drive growth. Experience supporting sales enablement programs and go-to-market activities across multiple regions. Our Culture & Commitment to You At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results. We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.