Technical Sales Representative - Surface & Metal Finishing

Technical Sales Representative - Surface & Metal Finishing

WiseLex BPO is supporting a privately owned global chemical distributor that serves manufacturers with industrial, specialty, and performance chemicals. We’re seeking a driven Technical Sales Representative focused on surface and metal finishing. This is an individual contributor, field-based outside sales role with remote work flexibility, designed for someone who can develop new business, grow existing accounts, and serve as a trusted technical resource for customers across multiple industries.

Position Overview:

The Technical Sales Representative will drive growth and profitability in the surface and metal finishing specialty chemicals sector. You will prospect, develop, and manage a robust pipeline, convert competitive accounts, and achieve or exceed individual sales targets. This role emphasizes hands-on technical knowledge, customer relationships, and cross-functional collaboration with purchasing, customer service, technical support, logistics, and manufacturing teams. Travel within the assigned territory is required, and the position supports customers across plating, anodizing, metal finishing, aerospace, automotive, electronics, and industrial OEM markets. This is an individual contributor role and does not include direct management responsibilities.

Key Responsibilities:

• Identify and develop new business through prospecting, referrals, and industry relationships; establish and manage a strong pipeline and strategic territory growth plan.
• Convert competitive accounts, meet individual sales and revenue targets, and manage and grow existing accounts through regular visits and strong customer relationships.
• Recommend chemical solutions, assist with product selection and applications, coordinate product trials, and support troubleshooting and process improvements.
• Serve customers in plating, anodizing, metal finishing, aerospace, automotive, electronics, and industrial OEM markets.
• Collaborate with leadership, purchasing, customer service, technical support, logistics, and manufacturing teams to ensure service and product availability.
• Manage regional travel, maintain CRM records and sales forecasts, prepare quotations, negotiate pricing, and monitor competitors and industry trends.
• Provide technical guidance on product applications, assist customers with process optimization, and support continuous improvement initiatives.
• Maintain a thorough understanding of product formulations, safety data, regulatory considerations, and market dynamics relevant to surface and metal finishing.
• Represent the company with professionalism and integrity, building long-term trust with customers and internal stakeholders.

Qualifications:

• Minimum 3–5 years of outside sales experience with established customer relationships.
• Strong communication, negotiation, and presentation skills; technical aptitude with a aptitude for chemical products.
• Valid driver's license and willingness to travel regularly throughout the assigned territory.
• Must be legally authorized to work in the U.S.
• Strong plus: experience selling metal finishing chemicals, direct exposure to surface or metal finishing processes, and an existing customer book in the industry.

Preferred:

• Bachelor's degree.
• Experience with aerospace, automotive, electronics, or industrial manufacturers; wastewater treatment; plating processes; or working for a chemical distributor.
• Demonstrated ability to manage a serious pipeline, close complex deals, and leverage technical knowledge to win new business.

Compensation & Benefits:

• Base salary $100,000–$125,000 USD plus commission; competitive compensation package with significant earning potential.
• Opportunity to work with an established, growing global chemical distributor and leading manufacturers; autonomy and flexibility in a field-based role.
• Comprehensive benefits package (health, dental, vision, 401(k)).
• Professional development and ongoing training opportunities.
• Performance-driven environment with opportunities for career growth within a global organization.

Geographic Focus: California, Texas, Arizona, Nevada, Pacific Northwest (remote/field-based)