Technical SEO Specialist (B2B)

About the Role

We are looking for a hands-on Technical SEO Specialist with strong practical experience in diagnosing and resolving technical SEO issues, implementing on-page optimisations, and improving organic search performance for a B2B website.

This role is focused on execution and implementation rather than high-level SEO strategy. You will be responsible for conducting technical audits, identifying SEO issues, translating findings into actionable tasks, working directly with developers to implement fixes, and validating their impact on organic traffic, leads, and revenue.

B2B SEO experience and advanced English communication skills are essential for this role, as you will collaborate directly with international stakeholders.

Key Responsibilities

1. Technical SEO Audit & Implementation

• Conduct regular technical SEO audits to identify and resolve crawlability, indexability, rendering, and website architecture issues.
• Monitor Google Search Console to identify indexing errors, coverage issues, crawl anomalies, and organic search performance opportunities.
• Manage and optimise XML sitemaps, robots.txt, canonical tags, redirects, and 404 errors.
• Monitor Core Web Vitals and page performance, working with developers to investigate and resolve technical issues.
• Identify technical SEO problems, determine root causes, and provide practical, implementation-ready solutions.
• Translate SEO recommendations into clear, developer-ready tickets with technical requirements, acceptance criteria, and implementation priorities.
• Work directly with developers to coordinate implementation, troubleshoot issues, validate fixes, and monitor results after deployment.
• Maintain and prioritise the technical SEO implementation backlog to ensure issues are resolved efficiently.

2. On-page SEO & Website Optimisation

• Implement on-page SEO improvements across existing and new website pages.
• Optimise title tags, meta descriptions, heading structures, URLs, and internal linking.
• Identify and resolve internal linking issues and improve website crawl paths.
• Implement and validate structured data/schema markup in collaboration with developers.
• Identify content duplication, keyword cannibalisation, and other on-page issues, and execute appropriate fixes.
• Support the implementation of topical clusters and website content structures to improve relevance and organic visibility.
• Review website changes and new landing pages to ensure SEO best practices are followed before and after deployment.

3. Content SEO & Organic Growth

• Conduct keyword research to identify relevant search opportunities, particularly for B2B audiences and commercial-intent keywords.
• Prepare actionable SEO content briefs and provide clear optimisation recommendations to content writers.
• Optimise and refresh existing content based on search performance, user intent, and ranking opportunities.
• Support the creation and optimisation of B2B landing pages to generate qualified organic leads.
• Monitor content performance and implement data-driven improvements.
• Identify relevant link-building opportunities and support the execution of link acquisition activities.
• Apply E-E-A-T principles to improve content quality, credibility, and trust signals.

4. SEO Monitoring, Analytics & Reporting

• Monitor organic traffic, keyword rankings, indexed pages, technical SEO health, and landing page performance.
• Track organic leads and conversions to understand SEO's contribution to business outcomes.
• Use Google Search Console and GA4 to identify performance issues and optimisation opportunities.
• Build and maintain SEO dashboards and reports focused on actionable insights and business results.
• Measure the impact of implemented SEO changes and recommend further improvements based on performance data.

Requirements

Essential Requirements

• 5+ years of hands-on SEO experience, with strong practical expertise in technical SEO audits, troubleshooting, and implementation.
• Mandatory B2B SEO experience, with an understanding of B2B websites, commercial search intent, and lead-generation objectives.
• Advanced English proficiency in both spoken and written communication, with the ability to communicate technical issues, explain recommendations, and collaborate confidently with international stakeholders.
• Strong practical experience with Google Search Console, GA4, and Google Tag Manager.
• Proficiency in SEO tools such as Screaming Frog and Ahrefs or SEMrush.
• Proven experience diagnosing and resolving crawlability, indexability, rendering, redirect, canonicalisation, and website structure issues.
• Practical knowledge of on-page SEO, internal linking, keyword research, and schema markup implementation.
• Working knowledge of HTML and CSS, with the ability to understand website code and collaborate effectively with developers.
• Experience translating SEO findings into actionable implementation tasks and validating fixes after deployment.
• Strong analytical and problem-solving skills, with a proactive, detail-oriented, and execution-focused approach.

Candidate eligibility: This position is open to Vietnamese candidates only.

What Success Looks Like

• Technical SEO issues are identified, prioritised, and resolved efficiently.
• SEO recommendations are translated into clear tasks and successfully implemented by developers.
• Website crawlability, indexability, and overall technical SEO health improve over time.
• On-page and content optimisations contribute to stronger organic visibility and qualified B2B leads.
• SEO performance is tracked consistently, with improvements measured against meaningful business outcomes.

What we offer

• Great working environment, fast English, and a professional culture pace
• Attractive Salary and Benefits
• 13th salary + annual salary review + lunch allowance
• Fully paid for Social Insurance, PVI Insurance
• 12~15 annual leaves, Yearly health check, Holidays as per law.
• Free in-house food and beverage.
• Team Building, Events, Party, Sport Clubs, etc.
• And many more aligned with AU head office.
• Monday - Friday (Remote or Hybrid depending on location)
• Address: IPC Tower, 1489 Nguyen Van Linh, Tan Phong, District 7, HCM (New Tan Hung)
• Interview Process: 2 online interviews (MS Teams)