Tidal Health Group- Digital Marketing Specialist

Own PPC campaigns & conversion tracking for healthcare clients. $3,500-$4,000/month | Full-time | EST We're Tidal Health Group, a fully remote, 100% healthcare-focused marketing agency that's been helping healthcare brands grow for over a decade. We're not your typical agency. We've built deep AI infrastructure into how we work, and we're serious about treating our remote team like actual team members, not contractors. We offer paid media, SEO, and account management services to healthcare clients across the US. Our team connects the dots between strategy and the human side of healthcare marketing. We share our favourite personal photos every month, celebrate progress like a rocketship, and we're intentionally planning ahead because we're approaching capacity in our paid media service line We're looking for a Digital Marketing Specialist who can step in and handle the execution side of our paid media campaigns, freeing up our current team to focus on strategy and client communications. You'll own the technical setup, tracking, and optimization of PPC campaigns while ensuring our data and attribution systems work flawlessly across Google Ads, Analytics, CallRail, and CRM platforms. In this role, you will: 📋 Set up and optimize Google Ads search campaigns focused on bottom-of-funnel healthcare keywords 💡 Manage bid strategies tied to ROAS and CPL goals, run A/B tests on ad copy and landing pages 🔧 Knowledge of GA4 Events and Google Tag Manager for multiple client websites 📞 Good understanding conversion tracking for form submissions, click-to-calls, and CallRail dynamic number insertion 💻 Offline conversion tracking processes and upload conversion data to Google Ads and Bing Ads knowledge 📊 Knowledge of customized reporting dashboards integrating Google Ads, Analytics, CallRail, and CRM data 🎯 Support paid social campaign setups, optimizations, and conversion tracking using Meta Business Manager 🔍 Perform search term audits, negative keyword pruning, and campaign budget management 🧪 Troubleshoot tracking issues and maintain data integrity across platforms 📈 Build and manage attribution models reflecting the entire customer journey You'll be working as close to 9am-5pm EST as possible. To be successful in this role, you need: ✅ 3-5+ years of experience in digital marketing with heavy focus on PPC, analytics, and conversion tracking ✅ 1+ years of experience in paid social, Meta Business Manager campaign management, and pixel tracking ✅ Proven expertise in Google Tag Manager, Google Ads, and CallRail setup and integration ✅ Experience with offline conversion tracking and upload workflows ✅ Advanced proficiency in Google Analytics (UA and GA4), Google Looker Studio, or similar reporting tools Brownie points for: ⭐ Experience in healthcare or HIPAA-compliant digital marketing environments ⭐ Working knowledge of CRM integrations (HubSpot, Salesforce, etc.) ⭐ Google Ads and GA4 Certification(s) ⭐ Experience with multi-location or franchise models The ideal candidate has a strong analytical mindset with razor-sharp attention to detail. You're proactive in your communication and comfortable interacting with clients when needed. Juggling multiple projects under tight deadlines doesn't faze you. There's no ego attached to your current processes - you're open to having your work deconstructed and improved. What drives you is genuine passion for digital strategy and continuous performance improvement. You want to join a team long-term, not just complete tasks as a contractor. What’s in it for you? 💰 $3,500-$4,000 per month* 💼 Full-time 🌍 Fully remote 📅 2 weeks paid vacation 📅 14 paid holidays 📅 1 week paid professional development time 🎂 Paid birthday off 🏥 Company health insurance 💵 Company performance bonus 💻 Educational or remote stipend *Salary for candidates managing $100k+ monthly ad spend. Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.