TikTok Shop Affiliate Manager

Company Overview

We are a global growth marketing agency with a team of 130+ professionals, specializing in local lead generation, e-commerce, and information marketing. We partner with a diverse range of businesses, from local service providers and consumer product brands to online educators and coaching businesses, helping them achieve sustainable, profitable growth.

Our approach combines innovative marketing strategies, creative execution, and a strong commitment to client experience. We invest in our team's professional development through ongoing training, continuous support, and a collaborative culture that encourages growth, creativity, and excellence.

Mission

We are seeking a TikTok Shop Affiliate Manager to develop and manage affiliate marketing programs that drive product visibility, traffic, and sales through strategic partnerships with TikTok creators and influencers.

The ideal candidate will be responsible for recruiting and onboarding affiliates, building strong creator relationships, optimizing campaign performance, and ensuring successful execution of TikTok Shop affiliate initiatives. This role also involves communicating strategies, performance insights, and recommendations directly to clients.

The TikTok Shop Affiliate Manager will report to the TikTok Shop Specialist and work closely with internal teams and clients to maximize affiliate program performance and support e-commerce growth.

Responsibilities

• Affiliate Program Strategy: Develop, launch, and manage TikTok Shop affiliate marketing programs, including creator recruitment strategies, commission structures, and performance-based incentives to drive traffic, conversions, and revenue.
• Creator Recruitment & Onboarding: Identify, recruit, and onboard TikTok creators, influencers, and micro-influencers whose audiences align with client brands, products, and target demographics.
• Affiliate Relationship Management: Build and maintain strong relationships with affiliates through proactive outreach, negotiations, ongoing communication, and dedicated support to encourage long-term partnerships and consistent performance.
• Campaign Management: Collaborate with creators to develop and execute engaging affiliate campaigns, including shoppable videos, livestreams, product launches, seasonal promotions, and other relevant promotional initiatives.
• Creator Guidance & Support: Provide affiliates with the necessary resources, product information, creative guidance, and promotional tools to produce authentic content that aligns with brand objectives and guidelines.
• Performance Tracking & Optimization: Monitor affiliate campaign metrics, including traffic, conversion rates, sales, and revenue. Analyze results to identify opportunities, optimize partnerships, and improve overall campaign performance and return on investment (ROI).
• Commission & Tracking Management: Manage affiliate tracking tools, monitor link accuracy, oversee commission calculations, and coordinate timely affiliate payouts.
• Client Communication & Reporting: Provide clients with regular strategy updates, performance insights, and actionable recommendations through live calls and Slack. Communicate information clearly at a strategic level and actively participate in client discussions.
• Cross-Functional Collaboration: Work closely with internal marketing, content, and product teams to ensure coordinated campaign execution and alignment with client objectives.
• Compliance & Brand Integrity: Ensure affiliate partnerships and promotional content comply with TikTok platform policies, applicable advertising regulations, and client brand guidelines. Address partnership issues and disputes promptly.
• Program Development: Stay informed about TikTok Shop updates, emerging creator trends, and affiliate marketing best practices to identify new opportunities and continuously improve program effectiveness.

Requirements

• 1–2 years of proven experience in affiliate marketing, preferably with a specific focus on TikTok Shop and social commerce.
• Demonstrated experience recruiting, onboarding, managing, and optimizing affiliate partnerships with creators and influencers.
• Strong understanding of TikTok as a content and commerce platform, including affiliate marketing strategies, creator content, campaign execution, and traffic generation.
• Experience developing affiliate campaigns and managing commission structures, incentives, and creator partnerships.
• Ability to track, analyze, and interpret campaign performance metrics, including traffic, conversions, sales, revenue, and ROI.
• Familiarity with affiliate tracking tools, commission management, and performance reporting.
• Excellent communication, negotiation, and relationship-building skills, with the ability to manage multiple creator partnerships effectively.
• Strong client-facing communication skills, including the ability to present strategies, performance updates, and recommendations during live calls and through Slack.
• Ability to collaborate effectively with cross-functional teams and manage multiple campaigns and priorities.
• Strong organizational skills, attention to detail, and a proactive, results-oriented approach.
• Passion for social media marketing, e-commerce, and emerging TikTok trends.

Work Details & Benefits

• Work Arrangement: Remote
• Working Hours: 9:00 AM – 1:00 PM EST
• Employment Type: Part Time
• Internship Opportunity: Open to college interns
• Benefits: Paid US holidays, professional development opportunities, and opportunities for career advancement.
• Work Environment: Collaborative, innovative, and creativity-driven, with a strong focus on results and continuous learning.