Trade Marketing Manager

Job Description

Você está pronto para tornar isso uma realidade na Mondelēz International?

Juntar-se à nossa missão de liderar o futuro de Snacking. Make It With Pride.

Você fornece informações interessantes e se envolve com os clientes e as principais equipes de contas. Você identifica e acompanha oportunidades de categoria que apoiam o crescimento ou defende riscos e aplica seus insights para métricas de categoria, comprador e consumidor ao analisar e traduzir fontes de dados.

Como você contribuirá

Você irá:

• Ser responsável pelo desenvolvimento e execução de programas de vendas relacionados aos planos de inovação, distribuição, merchandising e promoção da categoria atribuída.
• Ser a ligação fundamental entre as Equipes de Negócios do Cliente (CBTs) e as equipes de Inovação, Marketing e Patrimônio da Categoria para garantir que nossas estratégias e táticas estejam alinhadas às necessidades de nossos Clientes
• Ser responsável por criar planos de categoria e de cliente para a Categoria atribuída, trabalhando em colaboração com equipes de Categoria, Insights e Equipes de Negócios do Cliente (CBTs)
• Ser visto internamente como o Especialista da categoria e criar planos de categoria atraentes, acionáveis e mensuráveis
• Fornecer liderança de pensamento interna e externamente em torno de iniciativas de marca e categoria (estratégia promocional/planejamento de orçamento)
• Liderar a entrega do painel/fundamentos da categoria e recomendar ações corretivas para garantir que as metas sejam atingidas
• Um desejo de impulsionar seu futuro e acelerar sua carreira e a seguinte experiência e conhecimento:

O que você trará

Um desejo de conduzir seu futuro e acelerar sua carreira e a seguinte experiência e conhecimento:

• Desenvolvimento de categoria, contas principais e análise de insight de mercado e proporcionar crescimento através da liderança de categoria
• Ter uma mentalidade focada no futuro, demonstrando curiosidade sobre as tendências do setor, soluções digitais e inovação para os consumidores e traduzir oportunidades em plano de negócios
• Desenvolver planos estratégicos, medir e monitorar resultados e fazer recomendações para atingir metas de crescimento
• Influenciar as stakeholders e interagir efetivamente com outras pessoas com coragem e resiliência para manter um ponto de vista alternativo
• Habilidades analíticas e perspicácia nos negócios
• A experiência comprovada no setor de bens de consumo em rápida evolução é uma vantagem distinta

We are aware of our role as transformation agents to generate positive change, so diversity, equity and inclusion are one of our priorities. We believe in breaking down stereotypes and barriers to ensure there presentation of society within our company. And for that, we have a Diversity Committee that operates on four fronts, People with disabilities (PCD), Ethnic- Racial, Women and LGBTQIAP+, in addition to being part of MOVER– Movimento pela Equidade Racial.

About the Role

We are looking for a Trade Marketing professional to manage MT customers, leading the development of business analyses, activation calendars, and the deployment of category and customer plans.

This person will be the link between category strategies and in-store execution, supporting sales teams with sell-out activities and ensuring strategy implementation through customer activation platforms.

This professional will also be responsible for leading the Channel IBP process, providing strategic inputs, ROI analysis, and resource sufficiency definition, focused on delivering Channel Revenue and SOV targets.

Key Responsibilities

• Lead and track execution plans and programs, ensuring proper category visibility and supporting the development of appropriate action plans.

• Drive the SMR Channel IBP process — pre-alignments, sufficiency and sales capacity inputs, sales deployment, among others.

• Translate Category and Sales strategies into customer activation platforms and in-store execution guidelines.

• Own the customer business and shopper understanding, identifying how these factors influence sell-out platforms to accelerate MDLZ growth.

• Identify and act on category opportunities with customers.

• Lead ROI evaluation for trade channel activities, leveraging best practices and adjusting underperforming initiatives.

• Manage regional customer budgets for Trade Incentives and A&C, ensuring efficient funding of channel promotions and programs.

• Develop direct reports and peers, building strong and collaborative relationships.

Mondelez International is attentive to the future of work and values ​​the well-being of our people, seeking to provide the best experiences. Therefore, some of our administrative vacancies are eligible for the hybrid model, allowing remote work on certain days of the week.





No Relocation support available

Business Unit Summary

Mondelēz Brasil is Mondelēz International’s fourth largest operation in the world, with approximately 7,500 employees proudly producing, selling and distributing some of the most beloved brands of chewing gum, candies, powdered beverages, cream cheeses, chocolates, cookies and desserts in Brazil. We make the Brazilians’ favorite products such as Bis, Lacta, Oreo, Club Social, Sonho de Valsa, Trakinas, Trident, Halls, Royal, Tang and many others. We are truly part of the lives of Brazilians: You can find our mouth-watering products in more than 700,000 points of sale and we are present in more than 92% of Brazilian homes. Our factories are located in Vitória de Santo Antão, in the state of Pernambuco, and Curitiba, in the state of Paraná. We are also home to one of the company's 11 technology centers around the world, responsible for research and development, so we can continue to create new and innovative products, offering the right snack for the right time, done in the right way.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Category Planning & Activation

Sales

At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.

We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum

Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.

Join us and Make It An Opportunity!