US - Performance Marketing Manager, Marketing & Communication

Company Overview

Shriners Children’s is an organization that respects, supports, and values each other. Named as the 2025 best mid-sized employer by Forbes, we are engaged in providing excellence in patient care, embracing multi-disciplinary education, and research with global impact. We foster a learning environment that values evidenced based practice, experience, innovation, and critical thinking. Our compassion, integrity, accountability, and resilience define us as leaders in pediatric specialty care for our children and their families.

With 20+ hospitals, outpatient clinics, ambulatory care centers and outreach locations across the globe, we provide excellent care to children up to age 18 regardless of their family’s ability to pay or insurance status. Please click here to learn more about our locations.

CURRENT EMPLOYEES: Please log into Workday Click Here to apply internally through the "Jobs Hub"

Job Description

The Performance Marketing Manager will work closely with the Chief Marketing Officer and Digital Marketing Director to provide strategic leadership in marketing analytics, performance measurement, reporting, attribution, optimization, and audience insights. This position is classified as a hybrid remote position. Hybrid remote positions will occasionally need to attend onsite meetings and training, or participate in on-location event support.

Key initiatives include: establishing enterprise marketing performance frameworks, developing KPI and reporting standards, evaluating marketing effectiveness, measuring patient acquisition outcomes, assessing channel performance, supporting attribution and customer journey measurement, providing strategic recommendations that improve marketing effectiveness, and ensuring agency partners and marketing investments are delivering measurable results aligned with organizational goals.

This position will provide leadership and oversight for enterprise reporting, performance analytics, agency accountability, marketing measurement, and optimization efforts across the organization. The Performance Marketing Manager will directly supervise the Digital Data Analyst and serve as the primary resource for evaluating marketing effectiveness, guiding data-driven decision-making, and ensuring marketing initiatives support organizational priorities and patient acquisition objectives. The ideal candidate will demonstrate strong leadership skills, strategic thinking, analytical expertise, and exceptional communication abilities.

Position Responsibilities

• Partner with the Chief Marketing Officer and Digital Marketing Director to support the organization's marketing performance measurement and optimization strategy.
• Directly supervise, mentor, and develop the Digital Data Analyst.
• Establish reporting standards, KPI frameworks, dashboards, scorecards, performance benchmarks, and measurement methodologies across marketing initiatives.
• Serve as the organization's primary authority on marketing performance by providing objective analysis and recommendations regarding campaign effectiveness, marketing investments, audience engagement, and patient acquisition outcomes.
• Analyze and report on key performance indicators related to patient acquisition, audience engagement, campaign effectiveness, marketing investments, and organizational goals.
• Oversee the development and delivery of executive reporting, dashboards, scorecards, and performance summaries while ensuring insights are translated into actionable business recommendations.
• Develop enterprise measurement frameworks that evaluate marketing contribution to patient acquisition, brand awareness, fundraising, and other organizational objectives.
• Evaluate marketing performance across owned, earned, and paid channels and identify opportunities to improve effectiveness, efficiency, and return on investment.
• Lead the development and maintenance of attribution methodologies and customer journey measurement frameworks.
• Establish agency performance scorecards, reporting standards, and measurement frameworks aligned with organizational goals, patient acquisition objectives, and marketing investment strategies.
• Monitor agency and vendor performance against established benchmarks, contractual deliverables, campaign objectives, and business outcomes.
• Lead recurring agency performance reviews to evaluate results, validate recommendations, identify optimization opportunities, and ensure accountability to organizational expectations.
• Partner with agency teams to review performance trends, assess media investments, and improve overall marketing effectiveness.
• Provide objective recommendations regarding budget allocation, channel investments, audience strategies, and optimization opportunities.
• Conduct audience analysis, market intelligence reviews, competitive research, forecasting, and trend analysis to support organizational planning and decision-making.
• Collaborate with Information Technology, CRM administrators, data teams, agency partners, and marketing stakeholders to improve reporting capabilities, data quality, integration, and performance measurement.
• Support hospital marketing teams and organizational departments with reporting, analytics, performance measurement, and strategic insights.
• Evaluate new analytics platforms, reporting technologies, and business intelligence tools to improve organizational measurement capabilities.
• Partner with the Chief Marketing Officer and Digital Marketing Director on annual planning, forecasting, performance goal setting, KPI development, and strategic marketing initiatives.
• Support digital marketing team with various projects as assigned.

Note: This is not an all-inclusive list of this job's responsibilities. The incumbent may be required to perform other related duties and participate in special projects as assigned.

Education

• Bachelor's Degree required (Marketing, Digital Marketing, Business Analytics, Statistics, Data Science, Communications, Economics, Business Administration, or related field).
• Master's Degree preferred.

Experience

• 5 years of experience in performance marketing, marketing analytics, digital marketing, business intelligence, marketing operations, or related experience.
• 2 years of leadership experience, including direct supervision, project leadership, program management, or team leadership experience.
• Experience developing and managing performance measurement frameworks, KPI programs, reporting solutions, and optimization initiatives.
• Experience analyzing digital marketing and advertising performance across multiple channels.
• Experience creating executive dashboards, scorecards, KPI frameworks, performance reporting, and business intelligence solutions.
• Experience with attribution modeling, conversion tracking, audience segmentation, customer journey measurement, and performance analytics.
• Experience evaluating marketing investments and developing strategic recommendations based on performance outcomes.
• Experience working with marketing agencies, media partners, and external vendors.
• Experience within healthcare, nonprofit, fundraising, or highly regulated environments preferred.
• Google Analytics, Google Ads, Power BI, Tableau, Looker Studio, or similar certifications are a plus.

Certification and Licensures

Additional Certification & Licensure Information.

Additional Knowledge and Skills

Knowledge, Skills and Competencies:

• Advanced understanding of marketing analytics, attribution, reporting, campaign measurement, and performance optimization.
• Experience with Google Analytics 4, Google Tag Manager, and digital analytics platforms.
• Experience with business intelligence, reporting, and data visualization platforms including Power BI, Tableau, Looker Studio, or similar tools.
• Strong understanding of paid search, paid social, SEO, display advertising, video advertising, programmatic media, and digital marketing measurement principles.
• Experience developing KPI frameworks, performance scorecards, and executive reporting solutions.
• Strong understanding of marketing attribution models, customer journey analysis, and patient acquisition measurement.
• Advanced analytical and quantitative problem-solving skills.
• Experience working with large datasets and multiple internal and external data sources.
• Advanced proficiency with Microsoft Excel and reporting tools.
• Familiarity with CRM platforms, marketing automation platforms, customer data ecosystems, and digital marketing technologies.
• Experience with SQL, data modeling, and business intelligence platforms is preferred.
• Strong leadership, stakeholder management, collaboration, and communication skills.
• Ability to communicate complex data and business insights to executive leadership and non-technical audiences.
• Strong organizational skills with the ability to manage multiple priorities and initiatives.
• Ability to balance strategic planning with practical execution and performance evaluation.
• Strong attention to detail and commitment to data accuracy, accountability, governance, and continuous improvement.

Direct Report

• Digital Data Analyst

Compensation is determined based on years of relevant experience and departmental equity.

About Shriners

Every day, we provide innovative, compassionate care and conduct leading research that enhances the quality of life for children and their families. We invite you to explore the many rewarding career paths at Shriners Children's, from clinical and non-clinical positions to education and research opportunities.

We’re always looking for driven, compassionate professionals to join our team as nurses, physical therapists, medical assistants, administrative staff and much more. No matter where you're located, you'll find openings at our Shriners Children’s facilities across the U.S., in Canada and Mexico and at our corporate headquarters in Tampa, Florida.

Eligible Shriners Children’s employees receive comprehensive benefits packages, including medical, dental and vision insurance, tuition assistance, retirement matching and so much more!