User Acquisition Manager (Casual Game, iOS/Android)
We are looking for a UA specialist who doesn’t just drive traffic but brings in players with positive unit economics. The game is casual, and the main revenue is ad-based. The goal is simple: the player's LTV should exceed their acquisition cost. If you’re ready to be accountable for real numbers — this is the role for you.
Your Responsibilities
Launch and scale campaigns on Google Ads (UAC), Meta (Facebook/Instagram), and in-app networks (AppLovin, Unity Ads, ironSource, etc.);
Meet CPI / ROAS / LTV targets and cut off ineffective traffic sources;
Continuously A/B test audiences, creatives, geos, and placements;
Provide precise creative briefs covering format, hook, the critical first 3 seconds, and variations;
Analyze game metrics (retention, ARPU, eCPM, ad impressions) and provide feedback to game design and product teams to optimize growth;
Deliver actionable channel reports with insights, not just raw data.
From You
At least 1 year of mobile UA experience (ideally in games, preferably casual);
Hands-on experience with Google UAC and Meta: able to build campaign structures, test, and scale;
Understanding of in-app networks and attribution with multiple sources;
Experience with MMP tools (Adjust / AppsFlyer) and game analytics platforms (GameAnalytics or similar);
Ability to interpret the user funnel: install → onboarding → levels → ad impressions → revenue;