UX/UI Content Writer

Empowering Africa’s tomorrow, together…one story at a time.

Belonging at Absa

Absa is committed to creating an inclusive workplace where everyone can thrive. We are an equal opportunity employer and welcome applications from suitably qualified individuals from diverse backgrounds. In support of our Diversity, Equity, Inclusion and Belonging (DEIB) commitments and Employment Equity objectives, preference may be given to candidates from underrepresented designated groups, including persons with disabilities. We encourage applicants who may require reasonable accommodation during the recruitment process to let us know so that appropriate support can be provided.

Job Summary

Drive the optimisation of digital experiences across web channels by improving SEO, content
quality, findability, accessibility, customer journeys and conversion performance. Responsible for
identifying and resolving issues that impact customer engagement and business outcomes.

Job Description

Key Responsibilities

• Lead SEO optimisation, including metadata, page titles, internal linking and search visibility.

• Improve customer journeys, navigation, content hierarchy and conversion paths.

• Conduct UX, SEO and content audits and recommend improvements.

• Optimise digital content to align with customer needs and business objectives.

• Drive accessibility compliance and digital content governance.

• Analyse performance data and provide actionable insights and recommendations.

Required Skills

• SEO & Technical SEO

• UX & Customer Experience Design

• Content Design / UX Writing

• Information Architecture

• Conversion Rate Optimisation (CRO)

• Accessibility (WCAG)

• Web Analytics & Reporting

• Customer Journey Mapping

• Figma & Prototyping

Experience

• 5+ years in Digital Experience, SEO, UX, Content Strategy or CRO.

• Experience managing enterprise websites.

• Experience conducting SEO, UX and content optimisation initiatives.

• Financial Services experience advantageous.

Success Measures

• Increased organic traffic and search rankings.

• Improved click-through and conversion rates.

• Reduced customer friction and drop-off.

• Improved accessibility and content quality.

Education

Bachelor`s Degrees and Advanced Diplomas: Physical, Mathematical, Computer and Life Sciences (Required)

About Us

At Absa, our story is not a single narrative. It’s thousands of individual journeys unfolding across Africa and beyond.

From colleagues serving customers in local communities to teams shaping financial solutions across borders, Absa is built on people who bring their lived experiences, ambitions and perspectives into the workplace every day. Whether you’re starting your career, a seasoned leader or somewhere in between, your contribution is seen, valued and connected to something bigger.

Our presence across Africa – which spans personal and business banking, corporate and investment banking, wealth and investment management, and insurance – exists because of the people who show up in their roles with purpose. Across Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania, Uganda and Zambia, our colleagues are shaping what Absa becomes in each market.

Beyond the continent, teams in global offices and a technology hub support and extend the stories that prove that African talent can lead, influence and innovate on the global stage.

At Absa, your story matters because progress is driven by human experience, not hierarchy. When people are enabled to bring their whole selves to work, they don’t just build careers. They help shape the future of Africa’s financial services landscape.