This is an opportunity to work with an Ashoka Fellow
Ashoka Fellows are leading social entrepreneurs that have been taken through a rigorous selection process, testing the quality of their ideas and character, to become part of the Ashoka Fellowship and Network. Ashoka Fellows take on the challenges of building innovative system change ideas to make and spread social impact in a world wrought with challenges. They refuse to let the ‘impossible’ stand in their way to creating a better world.
This is an unpaid, volunteer opportunity
About The Affiliated Organization
eKutir was created to build digital public infrastructure for agriculture—so that land, crops, farmers, climate, finance, and markets can operate on a shared, trusted data and transaction layer. This allows agriculture to function as an integrated ecosystem rather than as fragmented projects. eKutir primarily serves: Smallholder farmers and farmer collectives (FPOs, cooperatives, producer groups) Agri-enterprises and buyers sourcing from those farmers Financial institutions and insurers financing rural livelihoods Governments and climate programs delivering public goods Food and nutrition actors seeking traceable, regenerative supply These stakeholders are connected through the same digital infrastructure so that value flows transparently across the system. eKutir builds and operates eK Link, a Digital Agriculture Exchange—a neutral, interoperable infrastructure that works like a financial exchange, but for agriculture and land. Through this platform: Farmers get: A digital identity A land and crop record Access to soil tests, advisory, inputs, buyers, finance, and climate programs Agriculture sits at the center of three global crises: Food insecurity Farmer poverty Climate change Yet agriculture remains one of the least digitized and least trusted economic systems.
For more information, please visit www.ekutirsb.com
Job Description
Join eKutir in shaping the future of digital trust and financial inclusion through eK SCORE. As a Business Strategy & Go-to-Market Strategist, you will help define how eK SCORE can be positioned, commercialized, and scaled across India and international markets. You will work closely with the leadership team to develop business models, identify target customer segments, create partnership strategies, and design sustainable market expansion plans for banks, MFIs, agribusinesses, governments, development agencies, and impact investors. This is a unique opportunity to contribute to an innovative platform that combines AI, digital agriculture, rural finance, and climate resilience to improve the livelihoods of millions of smallholder farmers.
Preferred
The project focuses on developing the business strategy and go-to-market strategy for eK SCORE, an AI-enabled digital scoring platform that helps financial institutions, agribusinesses, governments, and development organizations assess and engage farmers, SHGs, JLGs, FPOs, and rural enterprises using trusted, data-driven insights. The goal is to build a scalable business and market expansion strategy that positions eK SCORE as the preferred digital scoring platform for rural finance, sustainable agriculture, and climate-smart ecosystem development. The strategy should identify priority markets, customer segments, partnership opportunities, revenue models, and growth pathways. You will:
- Develop a comprehensive business strategy and Go-to-Market (GTM) plan for eK SCORE.
- Conduct market research, customer segmentation, and competitor analysis.
- Identify high-potential customer segments including banks, MFIs, FPOs, SHGs, agribusinesses, governments, and development organizations.
- Design value propositions, partnership models, pricing approaches, and commercialization strategies.
- Recommend marketing campaigns, communication frameworks, and customer acquisition strategies.
- Support preparation of business cases, strategic presentations, and market expansion roadmaps.
- Identify opportunities for regional and international scaling, particularly across Africa, ASEAN, and Latin America.
Your work will help establish the strategic foundation for scaling eK SCORE into a globally recognized digital trust platform for rural communities. Their contributions will enable financial institutions and ecosystem partners to make better, data-driven decisions while improving access to finance, strengthening farmer resilience, promoting sustainable agriculture, and accelerating financial inclusion. By defining a robust business and marketing strategy, the volunteer will help create lasting economic, social, and environmental impact for millions of smallholder farmers and rural enterprises worldwide. Please let us know today if you can help
Volunteer Logistics
Estimated hours required per week: 10 Hrs
The estimated duration of the project is: 3-6 months
This position is Virtual (Remote)
Language Requirements
English
Desired Skills And Experience
We are looking for a strategic thinker with experience in business strategy, market development, and innovation who can help position eK SCORE as a scalable digital public infrastructure for rural finance and agriculture. The ideal volunteer should have:
- Experience in business strategy, market entry, or growth strategy.
- Knowledge of Go-to-Market (GTM) planning and business model development.
- Understanding of financial inclusion, rural finance, agriculture, microfinance, ESG, impact investing, or digital public infrastructure.
- Ability to conduct market research, customer segmentation, competitor analysis, and opportunity assessment.
- Experience developing value propositions, pricing strategies, and partnership models.
- Strong analytical, presentation, and strategic communication skills.
- Experience working with startups, consulting firms, development organizations, financial institutions, or technology companies is desirable.
- Passion for creating scalable solutions that generate measurable social and environmental impact.