VP, Analytics & Data

About the Job Mars Men is one of the fastest growing DTC brands in the US, achieving a $100M run rate in less than 18 months. Recently backed by L Catterton, Mars Men is positioned to become the leading men’s health brand in the supplement space. We operate across DTC, retail, and emerging channels, and are entering our next phase of growth as we continue scaling the business. We are seeking a Vice President of Analytics & Data to build the strategy, infrastructure, and capabilities that will support Mars Men’s next phase of growth. This leader will partner closely with our Co-Founders and executive team to create a trusted view of business performance and enable faster, more informed decisions across the company. The role will oversee business intelligence, executive reporting, data infrastructure, governance, and advanced analytics across the business, while also guiding the responsible adoption of AI and strengthening data privacy, access, and cybersecurity practices. This is a hands-on leadership role for someone who can build the function and translate complex data into clear business action. What You’ll Do Develop and lead the company’s data and analytics strategy, establishing the priorities, architecture, tools, and team required to support continued growth Build executive and functional dashboards that provide clear visibility into company performance, customer behavior, marketing efficiency, retention, channel economics, inventory, and operational trends Establish a trusted source of truth through consistent metric definitions, scalable reporting, data quality standards, and effective governance Partner with leaders across Growth, eCommerce, Retail, Finance, Operations, and Customer Experience to turn business questions into actionable insights, forecasts, and recommendations Develop the company’s AI and advanced analytics roadmap, identifying opportunities to improve reporting, forecasting, decision-making, automation, and customer understanding Oversee data privacy, access controls, vendor risk, cybersecurity practices, and incident readiness in partnership with internal stakeholders and external experts Build and lead a high-performing data and analytics team while fostering greater data fluency and self-service capabilities across the organization Must-Have Requirements 7+ years of progressive experience across data analytics, business intelligence, data science, or data engineering, including experience leading a data or analytics function Proven success building scalable dashboards, reporting systems, and analytics capabilities within a high-growth organization Strong understanding of modern data architecture, business intelligence platforms, data modeling, governance, and data quality Experience applying AI, machine learning, or automation to analytics, forecasting, reporting, or business operations Strong commercial understanding of DTC, eCommerce, retail, subscription, performance marketing, or another data-intensive consumer business Working knowledge of data privacy, information security, access controls, and cybersecurity risk management Exceptional business judgment and communication skills, with the ability to translate technical concepts and complex analysis into clear executive recommendations Life at Mars Men Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent Remote Work Environment – Our team is remote, offering full flexibility to work from home Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off Parental Leave – Generous paid parental leave for growing families Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation) $200 Annual Superpower Membership Growth & Development – We invest in your professional development with ongoing learning opportunities