VP, Head of Marketing

VP, Head of Marketing Apply Overview Level Experienced Position Type Full Time Apply Description The American College of Financial Services is the nation’s leading accredited institution delivering applied financial knowledge and education. As the College approaches its 100th anniversary in 2027, this is a rare opportunity to shape the next chapter of one of the most trusted brands in financial services. Under the leadership of President and CEO George Nichols III, the College has undergone a transformational evolution—culturally, strategically, and operationally. Since 2018, it has earned national recognition as a 2x Great Place to Work®, nearly doubled enrollment and revenue, and built a modern, lifelong learning platform focused on Specialization, Retirement, and Representation. The institution sits at the center of the financial services ecosystem, partnering with top firms and thought leaders, including Michael Finke, Jeffrey Levine, Lindsey Lewis, Chet Bennetts, and others, to deliver education that drives real-world impact. As The College ascends upon its centennial, it’s committed to accelerating growth and impact across financial services for the benefit of society. The Vice President, Head of Marketing is a strategic, innovative, and data‑driven leader responsible for shaping and executing the organization’s enterprise‑wide marketing strategy. This is a high-visibility, enterprise-wide leadership role responsible for shaping The College’s brand, accelerating demand generation, and driving measurable revenue impact across multiple audiences. This leader will report to and partner with the Executive Vice President, Chief Growth Officer to drive scale and impact, with full ownership of marketing strategy, performance, and team execution spanning: Growth Marketing & Demand Generation Enterprise Marketing & Go-to-Market Strategy Brand Experience (Events, Creative, Video) Content & Digital Shared Service This role offers the chance to architect a modern, data-informed marketing engine while partnering closely with executive leadership, Business Development, Academics, Advancement, and The College’s Centers of Excellence to define how The College shows up in the market for its second century. Here’s why this role stands out: Enterprise Impact: Direct influence on institutional growth strategy and revenue outcomes Acceleration Stage: Build and optimize a next-generation marketing organization Brand with Purpose: Advance a mission-driven organization elevating financial services for societal good Executive Access: Partner closely with the C-suite and Academic leadership Market Leadership: Shape a “Market of One” platform positioning in a highly defensible industry niche Expected Contributions Key / Representative Activities: Marketing Strategy Development: Drive the long‑term vision and annual marketing plan, ensuring all initiatives support revenue, enrollment, brand, and partnership goals. Translate enterprise strategy into actionable marketing roadmaps that deliver measurable impact. Demand Generation Excellence: Optimize and scale a high-performing, full-funnel demand generation engine with accountability for marketing-sourced pipeline and continued growth in independent advisory and wealth channels. Brand and Positioning: Strengthen brand equity and market differentiation, ensuring consistent storytelling across all touchpoints. Go-to-Market Oversight: Oversee integrated go-to-market plans for new programs, partnerships, events, and growth initiatives. Co-lead pricing and packaging strategy and drive program-market fit feedback loop. Marketing Analytics and ROI: Establish best-in-class measurement frameworks, attribution models (where you can attribute!), and executive reporting dashboard that tie to pipeline metrics ownership. Lifecyle Marketing Optimization: Optimize acquisition, engagement, retention, and lifetime value across student and partner segments. Partner with Business Development to support pipeline velocity. Digital and Marketing Technology: Oversee the entire Marketing Technology Stack, including project management, marketing automation, paid media, and data infrastructure to enable scale and personalization. Leverage AI-enabled marketing tools and build a culture of experimentation. Team Leadership: Build, coach, and inspire a high-performing, collaborative marketing organization focused on working with trust, accountability, and continuous improvement. Cross-Functional Alignment: Partner with Academics, Business Development, Advancement, the Centers of Excellence and other functional units to drive unified growth outcomes. Innovation and Growth: Identify new channels, audience segments, and revenue opportunities behind a robust foundation of market research. Qualifications Education & Experience Bachelor’s degree in Marketing, Business, Communications, or a related field required; Master’s degree preferred. 12+ years of progressive marketing leadership experience, including enterprise-level ownership of brand, demand generation, and revenue impact Proven success leading multi-functional teams in a growth-oriented organization Experience influencing executive stakeholders and enterprise strategy Experience in financial services preferred Growth & Performance Orientation Demonstrated track record of building scalable demand generation engines with measurable pipeline and revenue impact Deep expertise in full-funnel marketing across acquisition, conversion, and retention Experience managing complex B2B and B2B2C ecosystems with multiple personas and buying journeys Strong grounding in modern growth marketing principles (paid media, lifecycle marketing, SEO/AEO, content-led growth) Strategic & Analytical Capabilities Exceptional ability to translate strategy into operational execution and measurable outcomes Advanced proficiency in marketing analytics, attribution models, and performance optimization Experience leveraging data, segmentation, and personalization to drive engagement and ROI Brand & Storytelling Proven ability to lead brand expansion efforts Strong editorial instincts and experience building and driving thought leadership platforms Ability to translate technical subject matter into compelling, differentiated narratives Technology & Operations Deep familiarity with CRM platforms, marketing automation tools, and marketing technology systems. The College uses Salesforce and Marketing Cloud NEXT. Experience in building scalable processes and operating models across marketing functions Comfort leading digital transformation initiatives Leadership & Influence Exceptional communicator with strong executive presence Ability to drive alignment across stakeholder groups A builder mindset with a focus on continuous improvement, accountability, and culture Commitment to developing talent and foster a high-performance, mission-minded team Location: Candidates who live within the local area of the College will be expected to follow the College’s hybrid work schedule, which currently includes onsite attendance approximately twice per month, along with additional in-person participation as needed for meetings, events, and special projects. Candidates residing outside of the local area may work remotely but will be expected to travel to campus or other work-related locations as needed to support meetings, events, and other business activities. The College provides an award-winning culture and offers a competitive total compensation package that includes: Lucrative Time Off (25-40 Days PTO, Paid Family Medical Leave, 11 Paid Holidays) Retirement Savings Plan with Supplemental Contribution and Match Tuition Remission and Reimbursement Medical, Dental, Vision, and Wellness Benefits Company-paid Short-Term and Long-Term Disability Flexible, hybrid, and remote work schedules The target hiring range is $185,000.00 to $210,000.00 with eligibility for a bonus. ***The compensation offered to the selected candidate will be based on a variety of factors, including, but not limited to, departmental budgets, qualifications, experience, education, licenses, specialized skills, and training. The hiring range represents The College’s good faith and reasonable estimate of possible compensation at the time of posting. This role will be posted through Friday, October 2, 2026. In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment. The American College of Financial Services is an E-Verify Employer.