VP of Growth Marketing

Director of Growth Marketing JBS Dev is seeking a Director of Growth Marketing to build and scale our inbound marketing engine from the ground up. This is a hands-on leadership role for someone who has successfully created predictable inbound pipeline – not inherited one. You'll own our demand generation strategy, paid acquisition programs, marketing funnel, and inbound lead generation efforts with a singular focus: generating qualified opportunities that drive revenue growth. You'll have the autonomy to recommend the right channels, partners, and investments while building a scalable marketing function that delivers measurable business results. This role is ideal for someone who enjoys building, experimenting, optimizing, and scaling rather than maintaining an existing marketing organization. Responsibilities Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives. Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels. Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, LinkedIn Ads, and other relevant channels. Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization. Analyze campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contribution to maximize marketing ROI. Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate. Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality. Establish marketing KPIs, dashboards, and reporting that provide clear visibility into campaign performance and business impact. Test new acquisition strategies, messaging, channels, and technologies to continuously improve marketing performance. Recommend marketing technology, automation tools, and processes that improve scalability and operational efficiency. Required Experience 7+ years of experience in B2B growth marketing, demand generation, or digital acquisition. Demonstrated success building and scaling an inbound demand generation engine from zero – not inheriting or optimizing an existing marketing function. Experience owning paid media budgets and optimizing campaigns based on business outcomes. Proven ability to generate qualified sales pipeline through digital marketing initiatives. Experience building and optimizing complete marketing funnels, from acquisition through conversion. Strong understanding of technical SEO, on-page optimization, keyword strategy, and content planning, with a track record of driving measurable organic growth. Strong analytical skills with experience measuring campaign performance, attribution, conversion rates, CAC, CPL, and ROI. Experience selecting and managing marketing agencies, consultants, freelancers, and external vendors. Strong understanding of marketing automation platforms, CRM systems, and analytics tools. Excellent communication and cross-functional collaboration skills. Self-starter with an entrepreneurial mindset who thrives in fast-paced, high-growth environments. Preferred Qualifications Experience marketing software development, AI, cloud, SaaS, or technology consulting services. Experience supporting enterprise or mid-market B2B sales organizations. Familiarity with account-based marketing (ABM) strategies. Experience scaling marketing functions within an early-stage or high-growth company. What Success Looks Like Within your first 12 months, you will: Build a repeatable inbound demand generation strategy. Launch and optimize multiple acquisition channels that consistently generate qualified opportunities. Establish clear marketing reporting and performance metrics tied to revenue. Develop a scalable marketing operation supported by the right mix of internal resources and external partners. Become a trusted advisor to executive leadership on marketing investment, client acquisition strategy, and growth opportunities. Benefits This is a remote, full-time W2 position with the following benefits: Competitive Base Salary Generous PTO policy - Take the time you need to rest, recharge, or travel the world  401k with company match - Planning for your future? So are we. Contribute to your 401(k), and we’ll match up to 4% Comprehensive Health Coverage - Medical, dental, and vision plans for you and your family, with 90% or more of your deductible completely covered. Fully remote + light travel - We’ve always been (and always will be) 100% remote. Our Sales team occasionally attends events and conferences we hope to see you at